10 Strategies to Power Up Revenue in 2011
Congrats, you made it through the doldrums of 2010! Now it’s time to stomp on the gas.
Many companies are learning the benefits of CRM-integrated automated marketing, possibly the most efficient method for making 2011 the year your company’s revenue generated record highs. For those of you who…
Read More →10 Books That Permanently Changed How I Think About Marketing (Vol 1)
I think books tend find us at the right time. That has certainly been true for me with non-business books, but it’s also been true with books about business strategy, marketing, new media, sales, etc.
Being a lifelong learner AND a book nerd…
Read More →8 Components to a Strong Marketing Automation Program
If your marketing plan doesn’t measure accountability and a closed-loop delivery system, your program and your results are incomplete.
Web-enabled marketing automation is a relatively new methodology that allows marketers to integrate various elements of a marketing program into…
Read More →- Marketers are being asked to do more–A LOT MORE–with fewer resources. You need efficient ways to generate and manage leads. Reliable reporting and metrics that prove your impact on revenue wouldn't hurt either.
Talk to us today about:- More qualified leads for your sales team
- Automated lead & customer nurturing campaigns
- A steady flow of relevant content that converts
- Marketing automation & CRM implementation
- Actionable reporting & metrics
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You know that buying has changed. Prospects have gotten very good at ignoring cold calls, tuning out product-centric messaging, and doing their own research without the help of a sales person.
Talk to us today if you'd like:- More time closing, less time prospecting
- Truly qualified leads
- Deeper insight into prospects' hot buttons
- Better sales tools & marketing support
- Content that prospects actually read/want
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Senior Execs, You understand that luck isn't much of a strategy. You need marketing and sales to work together--to drive revenue. Forrester, Gartner, Aberdeen Group and Sirius Decisions all confirm that companies who invest in demand generation strategies achieve impressive results:
- 18% higher revenue
- 16.5% higher campaign response rates and conversion rates
- 50% decrease in time to execute campaigns
- 85% decrease in cost per lead
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