Monthly Archives: August 2011

Intelligent Demand

Forrester’s word to describe current state of DG? Disjointed.

Forrester analyst, Jeff Ernst, recently launched a report entitled “The State Of B2B Demand Generation: Disjointed.” Here’s the executive summary: Business-to-business (B2B) marketing and sales teams perform poorly when it comes to demand generation across the board, which results in continuous tension to support goals to…