From the monthly archives: August 2011

Forrester analyst, Jeff Ernst, recently launched a report entitled “The State Of B2B Demand Generation: Disjointed.” Here’s the executive summary: Business-to-business (B2B) marketing and sales teams perform poorly when it comes to demand generation across the board, which results in continuous tension to support goals to create qualified leads, build pipelines, and meet sales forecasts. The […]

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The image pictured above is a high-level diagram of a typical revenue engine. It comes from a marketing approach that places heavy influence on awareness tactics and channels – often at odds with one another and not designed to capture and propel a lead deeper into the funnel. The tale-tell signs of a broken revenue […]

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