Kelly has 12 years experience in demand-based marketing strategy across various industries, as well as an in-depth background in brand development and strategy development projects. In her Account Director role at ID, Kelly develops dynamic, scalable, and ROI-focused strategies for her clients.
Prior to ID, Kelly worked abroad for eight years, managing global marketing strategies in South Africa, Ghana, and India. The experiences taught Kelly how to lead dynamic teams, develop strategic plans, and ensure measurable and revenue-focused outcomes.
These days, Kelly is focused on utilizing accurate marketing and sales data to drive powerful insights to influence her clients’ decisions.
Tip: If you need to elicit advice from Kelly, ice cream is always an effective bartering tool!