Melanie has one goal when she arrives to work each day: Drive value for ID’s clients by establishing and growing key partnerships. By managing relationships with vendors, channel managers, and new prospects, she ensures an ever-growing value chain for all parties. Melanie has a proven track record of driving value for clients and partners in health care, media, technology/software, travel, and online education industries.

Prior to joining ID, Melanie was the Product Director for Bankrate Insurance, a lead generation and delivery service for the insurance industry. During her tenure, she initiated several high-value partnerships with leading technology vendors to enhance the client experience. Melanie is the former Director of Product Development for Examiner.com, an international website for local news and information. She has also held key marketing and analytics positions with MapQuest, CheapTickets (now Orbitz), eCollege (now Pearson Education), and Natural Habitat Adventures, Gaiam’s Adventure Travel division.

Melanie is a magna cum laude graduate from the University of Colorado at Boulder, with a BA in International Affairs and a minor in Japanese.

Melanie enjoys family time with her husband and 6-year-old daughter in Denver, CO. They are considering expanding the family — with a puppy, that is.

Her personal motto: “Fall down seven times, but get up eight.”

THE ID TEAM

Robin Arlen

Media Consultant

Chris Arrendale

Executive Consultant, Privacy, Security, Deliverability

Lauren Brown

Project Manager

Alyssa Carey

Creative Resource Manager

Julie Carter

Senior Designer

Elizabeth “Lizzie`` Catalano

Marketing Specialist

Garrett Cole

Executive Consultant

John Common

Founder, CEO

Melanie Darienzo

Executive Consultant

Kyle Dodson

Media & Channels Strategist

Eryc Eyl

Organizational Effectiveness Consultant

Elizabeth Fowler

Freelance Designer

Kelsey Franklin

Account Manager

Becky Granger

Senior Technology Director, Operations

Brooke Healy

Project Manager

Carlos Hidalgo

Executive Consultant, Integrated Strategy

Natalie Holtgrewe

Group Director, Growth Strategy

Raleigh Jackson

Associate Account Manager

Rachael James

Media & Channels Director

Caitlin Kelley

Senior Demand Generation Technologist

Chris Kidwell

Media & Channels Consultant

Kristin Kolb

Senior Account Manager

Steve Krizman

Executive Consultant, Health Care

Marie Mason

Media & Channels Manager

Kelly McCabe

Account Director

Lindsay McCord

Art Director

Micah McDonough

Media & Channels Strategist

Joel Mischke

Chief Financial Officer

Lucia Novara

Creative Lead

Matt Ondo

Senior Front-End Developer

Aaron Owens

Technology Strategist

Whitney Paschall

Business Operations Manager

Rachel O'Leary

Group Director, Growth Strategy

Nathan Riggan

Technology Strategist

Theo Romeo

Creative Director

Jim Ruberto

Executive Consultant

Nick Hoppe

Account Supervisor

Joshua Schneider

Creative Lead

Nicci Shaw

Account Operations Director

Eli Snyder

Technology Director, Strategy

Mike Swainey

Director, Business Development

Jenifer Weber

Account Manager

Avery West

Demand Generation Technologist

Stuart Williams

Web Developer

Izzy the Dog

Cultural Ambassador

Doug Dropinski

Senior Project Manager

Paige Montgomery

Senior Marketing Manager

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