Melanie has one goal when she arrives to work each day: Drive value for ID’s clients by establishing and growing key partnerships. By managing relationships with vendors, channel managers, and new prospects, she ensures an ever-growing value chain for all parties. Melanie has a proven track record of driving value for clients and partners in health care, media, technology/software, travel, and online education industries.
Prior to joining ID, Melanie was the Product Director for Bankrate Insurance, a lead generation and delivery service for the insurance industry. During her tenure, she initiated several high-value partnerships with leading technology vendors to enhance the client experience. Melanie is the former Director of Product Development for Examiner.com, an international website for local news and information. She has also held key marketing and analytics positions with MapQuest, CheapTickets (now Orbitz), eCollege (now Pearson Education), and Natural Habitat Adventures, Gaiam’s Adventure Travel division.
Melanie is a magna cum laude graduate from the University of Colorado at Boulder, with a BA in International Affairs and a minor in Japanese.
Melanie enjoys family time with her husband and 6-year-old daughter in Denver, CO. They are considering expanding the family — with a puppy, that is.
Her personal motto: “Fall down seven times, but get up eight.”