Initially an economics major (for one semester), Mike quickly discovered he would not be the next Adam Smith. But he has always been curious about marketing, consumers, and great creative. And for more than 20 years, he’s helped clients uncover and realize their business needs, delighting and surprising them with great thinking while always pushing for great work that inspires.
When not advising clients on long-term customer value or their next new product introduction, Mike enjoys spending time with his family, hiking and camping throughout the West.
His personal motto: “No, it’s gotta be your bull.”