With 12 years of agency experience, Robin has worked across a large variety of businesses, clients, and goals. Her work spans across shopper marketing for CPG clients, direct response initiatives for travel clients, and brand stewardship for energy companies.

Capitalizing on this experience as a Media Consultant, Robin works with the Media & Channels team to develop plans and strategy, direct buy implementation, and implement and monitor reporting.

What Robin loves most about media planning and buying is the challenge of finding the audience and speaking to them in a way that drives an action. She believes there is always something to test, and there is always something new.

In her free time she loves spending time with her husband and 2 year old daughter – spending time outside hiking, biking or playing volleyball.

Personal Motto: Two things you can control: Attitude and Effort

THE ID TEAM

Robin Arlen

Media Consultant

Chris Arrendale

Executive Consultant, Privacy, Security, Deliverability

Lauren Brown

Project Manager

Alyssa Carey

Creative Resource Manager

Julie Carter

Senior Designer

Elizabeth “Lizzie`` Catalano

Marketing Specialist

Garrett Cole

Executive Consultant

John Common

Founder, CEO

Melanie Darienzo

Executive Consultant

Kyle Dodson

Media & Channels Strategist

Eryc Eyl

Organizational Effectiveness Consultant

Elizabeth Fowler

Freelance Designer

Kelsey Franklin

Account Manager

Becky Granger

Senior Technology Director, Operations

Brooke Healy

Project Manager

Carlos Hidalgo

Executive Consultant, Integrated Strategy

Natalie Holtgrewe

Group Director, Growth Strategy

Raleigh Jackson

Associate Account Manager

Rachael James

Media & Channels Director

Caitlin Kelley

Senior Demand Generation Technologist

Chris Kidwell

Media & Channels Consultant

Kristin Kolb

Senior Account Manager

Steve Krizman

Executive Consultant, Health Care

Marie Mason

Media & Channels Manager

Kelly McCabe

Account Director

Lindsay McCord

Art Director

Micah McDonough

Media & Channels Strategist

Joel Mischke

Chief Financial Officer

Lucia Novara

Creative Lead

Matt Ondo

Senior Front-End Developer

Aaron Owens

Technology Strategist

Whitney Paschall

Business Operations Manager

Rachel O'Leary

Group Director, Growth Strategy

Nathan Riggan

Technology Strategist

Theo Romeo

Creative Director

Jim Ruberto

Executive Consultant

Nick Hoppe

Account Supervisor

Joshua Schneider

Creative Lead

Nicci Shaw

Account Operations Director

Eli Snyder

Technology Director, Strategy

Mike Swainey

Director, Business Development

Jenifer Weber

Account Manager

Avery West

Demand Generation Technologist

Stuart Williams

Web Developer

Izzy the Dog

Cultural Ambassador

Doug Dropinski

Senior Project Manager

Paige Montgomery

Senior Marketing Manager

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