Posts by author: Ed Skibbe

Intelligent Demand is an agency partner of Pardot’s – we use their system every day to implement lead gen and lead nurturing campaigns that drive revenue growth for our clients. It was hard choosing only seven things about Pardot to share with you here, but this is our story, and we’re sticking to it! 1. Pardot […]

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I guess there is really only one way to fail at B2B Demand Generation—fail to make a legitimate contribution to your organization’s revenue. But, I already wrote the title, so I guess I’m committed to follow through, so here are three (of many, I’m sure) ways you can go wrong in B2B demand generation–and how […]

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Once you properly configure your demand generation system—your revenue engine–you immediately start creating and collecting data. One of the great advantages of marketing automation, compared to traditional marketing techniques, is the availability of this data, both at the individual lead level and in aggregate. Did you know there are four types of data inside your […]

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Net-Results is one of my favorite marketing automation software platforms because of the inherent power of defining segments to drive your MA programs. Whether you are programming your own simple drip campaign or building complex nurture campaigns for a number of clients, as Michael Ward, CEO of Net-Results says, “Segments rule!” Here are five simple […]

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Let’s Begin at the End, Shall We? Marketing automation software is pretty cool stuff. It slices, it dices, it watches while we sleep, and it gives away free cookies. It even sponsors events at SXSW! Certainly, MA is one of the most exciting spaces in the technology industry these days. At least that’s what the […]

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