Intelligent Demand

Intelligent Demand Takes Home Gold at the 2014 Content Marketing Awards

Unknown

Intelligent Demand’s client Kaiser Permanente Colorado recently added another prestigious award to an already impressive haul for 2014! It received a Gold Award from the Content Marketing Institute for Best Use of Marketing Automation in Content Marketing. This is a big deal folks. Other companies receiving awards on the…

Intelligent Demand

How Does Integrated Demand Generation Work?

sales_funnel2

Forrester, Gartner, Aberdeen Group and Sirius Decisions all report that best-in-class companies who invest in Integrated Demand Generation (IDG) achieve truly impressive results: 16% higher campaign response and conversion rates 33% increase in close rate 33% increase in marketing ROI 49% increase in year-over-year revenue…

Intelligent Demand

Is Integrated Demand Generation a Good Fit for Your Business?

iStock_hands-gears

In the first installment of our Essential Guide to Understanding Demand Generation, we explained how we define Integrated Demand Generation (IDG) here at Intelligent Demand. So, now that you know it’s an integrated, holistic, measurable approach to growing revenue, how do you know if it’s…

Intelligent Demand

Our Definition of Demand Generation

iStock_000005377915Small-520x346

“Demand Gen” If your job has something to do with growing revenue at your company, you’ve probably been hearing that phrase a lot lately. But what is Demand Generation, really? Why (and how) does it work? We’re working on a new ID white paper named…

Intelligent Demand

ID Word of the Day: Scareducate

books-520x344

ID Word of the Day: Scareducate Scareducation is an allegedly altruistic but ultimately manipulative strain of “thought leadership” whereby a consultant innocently informs the prospect about various options and their terrifying consequences in order to scare the crap out of the recipient into doing the…

Intelligent Demand

ID Word of the Day: Asstruct

books-520x344

ID Word of the Day: Asstruct If your instruction is taking the form of asking a question, you might be asstructing. Asstruction often manifests as a passive aggressive application of the Socratic Method — i.e. when you ask an allegedly innocent question but are actually…