Intelligent Demand

Is Integrated Demand Generation a Good Fit for Your Business?

In the first installment of our Essential Guide to Understanding Demand Generation, we explained how we define Integrated Demand Generation (IDG) here at Intelligent Demand. So, now that you know it’s an integrated, holistic, measurable approach to growing revenue, how do you know if it’s…

Intelligent Demand

Our Definition of Demand Generation

“Demand Gen” If your job has something to do with growing revenue at your company, you’ve probably been hearing that phrase a lot lately. But what is Demand Generation, really? Why (and how) does it work? We’re working on a new ID white paper named…

Intelligent Demand

ID Word of the Day: Scareducate

ID Word of the Day: Scareducate Scareducation is an allegedly altruistic but ultimately manipulative strain of “thought leadership” whereby a consultant innocently informs the prospect about various options and their terrifying consequences in order to scare the crap out of the recipient into doing the…

Intelligent Demand

ID Word of the Day: Asstruct

ID Word of the Day: Asstruct If your instruction is taking the form of asking a question, you might be asstructing. Asstruction often manifests as a passive aggressive application of the Socratic Method — i.e. when you ask an allegedly innocent question but are actually…

Intelligent Demand

Align Design and Technology for Better B2B Marketing Campaigns

The success of any campaign will get a boost when your technical and creative teams are in sync and truly collaborating. Much like the positive effect that aligning your sales and marketing departments can have on your bottom line through faster, more efficient sales cycles…