SiriusDecisions: The New Demand Unit Waterfall

Consider this a B2B marketing nerd alert. We’re about to talk – excitedly, I might add – about funnels, revenue stages, buyer groups, engagement, conversion rates, and a whole bunch of other things that will be an indecipherable snooze-fest to anyone other than dyed-in-the-wool B2B...

What Makes A Truly Great Agency-Client Partnership? Q&A with Taylor Roddy

ID Interview Series: Q&A with Taylor Roddy   These days, Taylor Roddy is the Marketing and Communications Manager for Connect for Health Colorado, Colorado’s state-run health insurance exchange. I met her about 3 years ago when she was working for Kaiser Permanente in Colorado. She…