The Most Wonderful Time of the Year: Budgeting and Planning Season for Marketing Executives

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Ah… You can feel it in the air, can’t you? This is the time of year when you start hearing the furtive stirrings of C-suite professionals in their caves. They’re humbled by how great, or unexpected, or weird, or hard the current year is. And...

Startupland: Advice for Founders, CEOs and Marketers from Yours Truly

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Denver Startup Week happened last week. It was my first time attending it, honestly, what a great event! It was pretty cool to feel the passionate, hopeful, nervous, sometimes-awkward energy that emerges when you mash up a mix of founders, developers, marketers, designers, investors, press people, job…

Healthcare Marketers, It’s Time to Transform

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In healthcare, extraordinary technology and innovative strategies exist side-by-side with last century’s tools, systems, and out-of-date status quo. This old world / new world dichotomy makes healthcare operations difficult and confusing. And it’s the same with healthcare marketing. The promise and payoff of modern marketing often…

SiriusDecisions: The New Demand Unit Waterfall

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Consider this a B2B marketing nerd alert. We’re about to talk – excitedly, I might add – about funnels, revenue stages, buyer groups, engagement, conversion rates, and a whole bunch of other things that will be an indecipherable snooze-fest to anyone other than dyed-in-the-wool B2B...

What Makes A Truly Great Agency-Client Partnership? Q&A with Taylor Roddy

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ID Interview Series: Q&A with Taylor Roddy   These days, Taylor Roddy is the Marketing and Communications Manager for Connect for Health Colorado, Colorado’s state-run health insurance exchange. I met her about 3 years ago when she was working for Kaiser Permanente in Colorado. She…

LinkedIn Acquires Fliptop: Is the predictive marketing shoe beginning to drop?

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LinkedIn recently announced that it acquired Fliptop, in what appears to be an asset-oriented acquisition. Here’s the announcement if you didn’t see it yet, and here’s Fliptop’s Founder and CEO, Doug Camplejohn, announcing their acquisition. Congrats to both companies. I think this is an important milestone for Fliptop, obviously, but…