What Makes A Truly Great Agency-Client Partnership? Q&A with Taylor Roddy

ID Interview Series: Q&A with Taylor Roddy   These days, Taylor Roddy is the Marketing and Communications Manager for Connect for Health Colorado, Colorado’s state-run health insurance exchange. I met her about 3 years ago when she was working for Kaiser Permanente in Colorado. She…

LinkedIn Acquires Fliptop: Is the predictive marketing shoe beginning to drop?

LinkedIn recently announced that it acquired Fliptop, in what appears to be an asset-oriented acquisition. Here’s the announcement if you didn’t see it yet, and here’s Fliptop’s Founder and CEO, Doug Camplejohn, announcing their acquisition. Congrats to both companies. I think this is an important milestone for Fliptop, obviously, but…

Segmentation is Your Friend: Use it to Improve Conversion and Revenue Results

As marketers, we analyze buyers, markets and competition in order to identify important distinctions among sub-groups. These distinctions often reveal significant opportunities for more focused strategy, more attractive and profitable product and service offerings, and more compelling messaging. But how does segmentation pay off? Why bother with the hassle?

50 Marketing Automation Trends, Tips and Facts from the 2014 SiriusDecisions Summit

50? Yeah, you heard us right.  We’re summarizing the key marketing automation trends, tips and statistics that were shared at the 2014 SiriusDecisions Summit in 50 smooth, snackable bites. We came, we networked, but mostly, we learned a lot—and now it’s time to share the…

By | Demand Generation | May 28, 2014

SiriusDecisions Summit 2014: Best Practices for Improving Cross-Functional Alignment and Accelerating Organizational Change

The SiriusDecisions Summit 2014 in Orlando was what it usually is: educational, inspiring and thought provoking. No surprise: it’s what we’ve come to expect from Sirius. This year’s focus on transforming sales, marketing and product was of particular relevance to what’s going on at Intelligent…