Lizzie Catalano

5 takeaways from the Revenue Transformation Series: Nashville, November 2016

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On November 17th, the Revenue Transformation Series, a modern marketing meetup, had its first gathering at Pop in Nashville. The topic? Transforming marketing from a cost center into a revenue driver. At the meetup, successful marketing case studies were shared by SpecialtyCare, Kaiser Permanente, and…

Lizzie Catalano

5 Excuses Keeping You From Writing Blogs

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Getting people in your company to write blogs can be tough—heck, even sitting down and having all the motivation in the world to write one yourself can sometimes end in repeatedly banging your head on your keyboard, wondering why you ever decided to try in...
Lizzie Catalano

2016 MARKETING TECHNOLOGY LANDSCAPE BY SCOTT BRINKER IS OUT! (AND OVERWHELMING AS EVER)

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3,784 marketing technology solutions on a single slide. You read that right. Scott Brinker's annual marketing technology landscape graphic grows larger and larger every year - to be expected in an industry where more and more solutions to company's marketing issues are being thought of  every day....