Nikki Flores

ID’s Creative Team Puts the “Holla” Back in Halloween

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QUESTION: What does a dragon, a lumberjack and Daria have in common? ANSWER: They’re all winners of ID’s Annual Costume Contest! We had an eclectic group of costumes yesterday -- ranging from Rosie the Riveter to a Unicorn Beanie Baby, and everything in-between. And when the entire...
Nikki Flores

Modern Marketing Confessional: The Real Truth Behind the A/B Test

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Which would you rather do – go into market with something you think will work, or go into market with something you know will work? It doesn’t take a rocket scientist to figure out the answer. It’s obvious. Go into market with something you know...
Nikki Flores

Writing Content That Converts: It’s Not Just About the Subject Line Anymore

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True or False? 50 characters, including spaces and punctuation, is all you the room you get to convince someone to open your email. The answer is “kind of true.” Allow me to explain… It is true that 50 characters, including spaces and punctuation, is the...
Nikki Flores

How to Write Content That Is Readable – and Prove It

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When I was a little girl and a budding writer-in-the-making, my sixth grade class had a rare opportunity to interview one of my favorite authors over the phone. I distinctly remember fidgeting with my notebook and wiping the sweat off of my palms right before…

Nikki Flores

Top 5 Blunders Brands Make When Trying to Engage Customers

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At this year’s Marketo Marketing Nation Roadshow,themed, Inspiration in the Nation, I had the pleasure of sitting in on Vidya Chadaga’s presentation, Engagement Marketing in Practice. As the Director of Marketo’s Product Marketing, Vidya emphasized the importance of engaging consumers at every single stage of their…