Theo Romeo

Modern Marketing Confessional E01: I hate the customer journey

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The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of Intelligent Demand, its CEO, his dog Izzy, or Izzy’s imaginary friend Kyle, who’s writing his dissertation on trash-eating and employee-lunch thievery....
Theo Romeo

5 ways to quadruple your content marketing ROI in less than a month

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For marketers that are synergizing and “revenuing” their demand pipes, the MarTech stack is a sales funnel of customer insights. Historically, when sales leaders optimize their channel strategy, they routinely approach their pain points in a pragmatic, agile way. But the days are numbered of…

Theo Romeo

Vegas or Bust: Intelligent Content Conference at the Edge of the Desert

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They say the desert surrounding Las Vegas is riddled with holes. If that’s true, the M Resort—where 2016’s Intelligent Content Conference (ICC) was hosted—is likely sitting on top of some of the greatest minds the mafia’s ever produced. At any rate, it was an ideal…

Theo Romeo

5 ways to create superfluous buyer personas (or, how to avoid mistakes I made in my youth)

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I can remember the first time I sat down to create a buyer persona. Those were the Halcyon days—summers in Rio, no gray hairs, I could run for 30 minutes without my left arm feeling numb…I was amped to get all that I learned on…

Theo Romeo

The ROI of Interactive Content: A conversation with Ion co-founder Anna Talerico

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I had a reunion of sorts a couple weeks ago with some old friends. And while we were all asking one another how we’d been for the last 10 years and what we did for a living, I started to notice a trending follow-up question….