Theo Romeo

Vegas or Bust: Intelligent Content Conference at the Edge of the Desert

They say the desert surrounding Las Vegas is riddled with holes. If that’s true, the M Resort—where 2016’s Intelligent Content Conference (ICC) was hosted—is likely sitting on top of some of the greatest minds the mafia’s ever produced. At any rate, it was an ideal…

Theo Romeo

5 ways to create superfluous buyer personas (or, how to avoid mistakes I made in my youth)

Buyer Personas

I can remember the first time I sat down to create a buyer persona. Those were the Halcyon days—summers in Rio, no gray hairs, I could run for 30 minutes without my left arm feeling numb…I was amped to get all that I learned on…

Theo Romeo

The ROI of Interactive Content: A conversation with Ion co-founder Anna Talerico

I had a reunion of sorts a couple weeks ago with some old friends. And while we were all asking one another how we’d been for the last 10 years and what we did for a living, I started to notice a trending follow-up question….

Theo Romeo

The New Content Frontier: A Passive Post About Interactive Content

Remember the good-old days of meta-marketing content (AKA content about content) when the following was said, repeated, tweeted, sprayed on overpasses: “Nth percent of content marketers are creating more content than they did a year ago.” We all hurriedly wrapped up our Hubspot Inbound Marketing…

Theo Romeo

10 [Keyword] to improve your [Keyword]

There’s a moment in every infomercial when someone struggling with something—that no one actually struggles with—decides enough is enough. “There’s got to be a better way!” Of course, the “better way” is usually just a silly solution to a problem that didn’t exist a couple…