Nikki Flores

ID’s Creative Team Puts the “Holla” Back in Halloween

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QUESTION: What does a dragon, a lumberjack and Daria have in common? ANSWER: They’re all winners of ID’s Annual Costume Contest! We had an eclectic group of costumes yesterday -- ranging from Rosie the Riveter to a Unicorn Beanie Baby, and everything in-between. And when the entire...

The Most Wonderful Time of the Year: Budgeting and Planning Season for Marketing Executives

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Ah… You can feel it in the air, can’t you? This is the time of year when you start hearing the furtive stirrings of C-suite professionals in their caves. They’re humbled by how great, or unexpected, or weird, or hard the current year is. And...

Startupland: Advice for Founders, CEOs and Marketers from Yours Truly

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Denver Startup Week happened last week. It was my first time attending it, honestly, what a great event! It was pretty cool to feel the passionate, hopeful, nervous, sometimes-awkward energy that emerges when you mash up a mix of founders, developers, marketers, designers, investors, press people, job…

Mark Piquette

Programmatic Plain Speak for B2B CMOs

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Programmatic tends to get a bad rap in the marketing world. Not only is there an immense amount of marketing jargon surrounding it, making it sound complex and difficult, but the threat of fraudulent data and media spend is ever-present. I’m here to help you...