Nikki Flores

Modern Marketing Confessional: The Real Truth Behind the A/B Test

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Which would you rather do – go into market with something you think will work, or go into market with something you know will work? It doesn’t take a rocket scientist to figure out the answer. It’s obvious. Go into market with something you know...
Theo Romeo

Modern Marketing Confessional E01: I hate the customer journey

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The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of Intelligent Demand, its CEO, his dog Izzy, or Izzy’s imaginary friend Kyle, who’s writing his dissertation on trash-eating and employee-lunch thievery....
Tiffany Fitzgerald

A Beginner’s Guide to the Complex and Often Strange World of Intelligent Demand

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I spent the first part of my career in journalism. And sure, there’s some stuff to get used to. Like, we spell “lead” “lede,” and instead of saying “paragraph” we say “graf.” And, instead of starting a critique like, “This piece is good, but..,” we...

Healthcare Marketers, It’s Time to Transform

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In healthcare, extraordinary technology and innovative strategies exist side-by-side with last century’s tools, systems, and out-of-date status quo. This old world / new world dichotomy makes healthcare operations difficult and confusing. And it’s the same with healthcare marketing. The promise and payoff of modern marketing often…

Nicci Shaw

How to Maximize Productivity on Your Marketing Team

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Why your organization isn’t producing more As Paul Meyer, a pioneer of the self-improvement industry, once said, “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” Many organizations struggle with the idea of productivity….

SiriusDecisions: The New Demand Unit Waterfall

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Consider this a B2B marketing nerd alert. We’re about to talk – excitedly, I might add – about funnels, revenue stages, buyer groups, engagement, conversion rates, and a whole bunch of other things that will be an indecipherable snooze-fest to anyone other than dyed-in-the-wool B2B...