If you are new to Marketing Automation and Demand Generation, then you are bound to run across a few terms that you may have never heard before in traditional marketing meetings. Consider this your cheat sheet as you learn how Marketing Automation and Demand Gen can help support your unique revenue strategy. Above The Fold: A [...]
ABOUT ID Intelligent Demand (ID) is a fast-growing B2B digital marketing agency with proven capabilities in strategic marketing, demand generation campaigns and content development. Our singular focus is the dramatic improvement of our clients’ revenue performance. Headquartered in the RiNo Arts District of Denver, Colorado, ID is a fun, flexible and fast-paced place to work. [...]
Let’s Begin at the End, Shall We? Marketing automation software is pretty cool stuff. It slices, it dices, it watches while we sleep, and it gives away free cookies. It even sponsors events at SXSW! Certainly, MA is one of the most exciting spaces in the technology industry these days. At least that’s what the [...]
I just watched this earlier today. It stuck with me… perhaps it will affect you too. It’s beautifully filmed. Stunning, really. And worth 7 minutes of your time.
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The Agile Marketing concept has been permeating marketing leadership discussions for the past few years. So far, the conversation has been concentrated on finding a “standard” definition and debating which principles to take from the Agile software development methodology, and which to leave behind. Unfortunately, the strategic collaboration on Agile Marketing seems to have stalled [...]
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ABOUT ID Intelligent Demand (ID) is a fast-growing B2B digital marketing agency with proven capabilities in strategic marketing, demand generation campaigns and content development. Our singular focus is the dramatic improvement of our clients’ revenue performance. Headquartered in the RiNo Arts District of Denver, Colorado, ID is a fun, flexible and fast-paced place to work. [...]
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Technostalgia (tek.noh.STAL.juh) n. adj. A sentimental longing or wistful affection for now-obsolete technologies from the past, typically for a period or place with happy personal associations. “I was overcome with acute technostalgia for my days in the computer lab in college.” Reminisce with us: John: The triumphant feeling of a 5 1/4″ floppy disc in your [...]
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6 SUREFIRE WAYS TO INCREASE LEAD QUALITY
Experienced marketing and sales professionals know that quality beats quantity when it comes to leads. Here are six proven methods for dramatically increasing your lead quality (and sales results).
Click here to download this FREE tip sheet.
