The New Content Frontier: A Passive Post About Interactive Content


Remember the good-old days of meta-marketing content (AKA content about content) when the following was said, repeated, tweeted, sprayed on overpasses: “Nth percent of content marketers are creating more content than they did a year ago.” We all hurriedly wrapped up our Hubspot Inbound Marketing…

Nikki Flores

Top 5 Blunders Brands Make When Trying to Engage Customers


At this year’s Marketo Marketing Nation Roadshow,themed, Inspiration in the Nation, I had the pleasure of sitting in on Vidya Chadaga’s presentation, Engagement Marketing in Practice. As the Director of Marketo’s Product Marketing, Vidya emphasized the importance of engaging consumers at every single stage of their…

LinkedIn Acquires Fliptop: Is the predictive marketing shoe beginning to drop?


LinkedIn recently announced that it acquired Fliptop, in what appears to be an asset-oriented acquisition. Here’s the announcement if you didn’t see it yet, and here’s Fliptop’s Founder and CEO, Doug Camplejohn, announcing their acquisition. Congrats to both companies. I think this is an important milestone for Fliptop, obviously, but…

Lizzie Catalano

How to Get the Most Out of Your Digital Marketing Service Provider

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Our CEO, John Common, was a panelist at a Marketo Summit roundtable where the discussion focused on the transformation, implementation, integration, and managed services for marketing automation services, and how digital service providers can provide a critical piece of the digital marketing puzzle by becoming…