Lizzie Catalano

5 takeaways from the Revenue Transformation Series: Nashville, November 2016

untitled-2

On November 17th, the Revenue Transformation Series, a modern marketing meetup, had its first gathering at Pop in Nashville. The topic? Transforming marketing from a cost center into a revenue driver. At the meetup, successful marketing case studies were shared by SpecialtyCare, Kaiser Permanente, and…

Lucia Novara

Where and When to Invest in Interactive Content

photo-1470921097037-7c779aba59cd

We had a great conversation here at ID the other day. Two creatives were talking through a campaign structure and The Tech Guy stopped us in our tracks: “Why is the interactive piece in Lead Generation, not at the third nurture touch, where we have a…

Mariel DuPont

Healthy Collaboration: What I’ve learned from having to work with (gasp) humans.

photo-1464162770807-4d17de4a1c52

Spend more than five minutes at Intelligent Demand, as either a client or an employee, and chances are you’ll be asked to collaborate on something. Nobody here works in a silo. Collaboration, especially with a group of wildly intelligent, unique, creative humans like the ones hired here…