Lucia Novara

Case Study: World Market’s Insanely Addictive Email Program

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Here’s a dirty little secret. When I’m stressed out (like stomach burning, hostage-taking, crying and laughing at the same time stressed out) the only thing that really calms me down is slowly browsing ceramics at World Market. Forget tai chi, therapy or tequila, there’s something...
Lizzie Catalano

5 takeaways from the Revenue Transformation Series: Nashville, November 2016

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On November 17th, the Revenue Transformation Series, a modern marketing meetup, had its first gathering at Pop in Nashville. The topic? Transforming marketing from a cost center into a revenue driver. At the meetup, successful marketing case studies were shared by SpecialtyCare, Kaiser Permanente, and…

Lucia Novara

Where and When to Invest in Interactive Content

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We had a great conversation here at ID the other day. Two creatives were talking through a campaign structure and The Tech Guy stopped us in our tracks: “Why is the interactive piece in Lead Generation, not at the third nurture touch, where we have a…