Lucia Novara

Where and When to Invest in Interactive Content

photo-1470921097037-7c779aba59cd

We had a great conversation here at ID the other day. Two creatives were talking through a campaign structure and The Tech Guy stopped us in our tracks: “Why is the interactive piece in Lead Generation, not at the third nurture touch, where we have a…

Mariel DuPont

Healthy Collaboration: What I’ve learned from having to work with (gasp) humans.

photo-1464162770807-4d17de4a1c52

Spend more than five minutes at Intelligent Demand, as either a client or an employee, and chances are you’ll be asked to collaborate on something. Nobody here works in a silo. Collaboration, especially with a group of wildly intelligent, unique, creative humans like the ones hired here…

Lucia Novara

A Plea for Value in B2B Content

yJl7OB3sSpOdEIpHhZhd_DSC_1929_1

Let’s start this off with a movie trailer voiceover: “In a world drowning in data, one millennial is taking a stand against meaningless content. No capabilities slides in webinar’s clothing. No infographics without info. No mercy!” I’d watch it. B2B marketing is facing both a…