Startupland: Advice for Founders, CEOs and Marketers from Yours Truly

image2-1

Denver Startup Week happened last week. It was my first time attending it, honestly, what a great event! It was pretty cool to feel the passionate, hopeful, nervous, sometimes-awkward energy that emerges when you mash up a mix of founders, developers, marketers, designers, investors, press people, job…

Mark Piquette

Programmatic Plain Speak for B2B CMOs

Diagrams projecting from tablet isolated on white
Programmatic tends to get a bad rap in the marketing world. Not only is there an immense amount of marketing jargon surrounding it, making it sound complex and difficult, but the threat of fraudulent data and media spend is ever-present. I’m here to help you...
Nikki Flores

Modern Marketing Confessional: The Real Truth Behind the A/B Test

picseli-6723
Which would you rather do – go into market with something you think will work, or go into market with something you know will work? It doesn’t take a rocket scientist to figure out the answer. It’s obvious. Go into market with something you know...
Theo Romeo

Modern Marketing Confessional E01: I hate the customer journey

theos-blog-graphic
The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of Intelligent Demand, its CEO, his dog Izzy, or Izzy’s imaginary friend Kyle, who’s writing his dissertation on trash-eating and employee-lunch thievery....
Tiffany Fitzgerald

A Beginner’s Guide to the Complex and Often Strange World of Intelligent Demand

file_000
I spent the first part of my career in journalism. And sure, there’s some stuff to get used to. Like, we spell “lead” “lede,” and instead of saying “paragraph” we say “graf.” And, instead of starting a critique like, “This piece is good, but..,” we...