Mike Swainey

Who’s In Your “Coaching Tree?”

idid_blog_coachtree
Paul Brown. Bill Walsh. Mike Holmgren. These are the names typically associated with mentoring and developing some of the best coaching minds in football. While Paul Brown’s “coaching tree” is legendary, Bill Walsh’s is probably better known to current football fans. As part of the...

The Most Wonderful Time of the Year: Budgeting and Planning Season for Marketing Executives

screen-shot-2017-10-31-at-7-24-45-pm
Ah… You can feel it in the air, can’t you? This is the time of year when you start hearing the furtive stirrings of C-suite professionals in their caves. They’re humbled by how great, or unexpected, or weird, or hard the current year is. And...
Mark Piquette

Programmatic Plain Speak for B2B CMOs

Diagrams projecting from tablet isolated on white
Programmatic tends to get a bad rap in the marketing world. Not only is there an immense amount of marketing jargon surrounding it, making it sound complex and difficult, but the threat of fraudulent data and media spend is ever-present. I’m here to help you...
Nikki Flores

Modern Marketing Confessional: The Real Truth Behind the A/B Test

picseli-6723
Which would you rather do – go into market with something you think will work, or go into market with something you know will work? It doesn’t take a rocket scientist to figure out the answer. It’s obvious. Go into market with something you know...
Theo Romeo

Modern Marketing Confessional E01: I hate the customer journey

theos-blog-graphic
The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of Intelligent Demand, its CEO, his dog Izzy, or Izzy’s imaginary friend Kyle, who’s writing his dissertation on trash-eating and employee-lunch thievery....

SiriusDecisions: The New Demand Unit Waterfall

SiriusDecisions Demand Unit Waterfall 2017
Consider this a B2B marketing nerd alert. We’re about to talk – excitedly, I might add – about funnels, revenue stages, buyer groups, engagement, conversion rates, and a whole bunch of other things that will be an indecipherable snooze-fest to anyone other than dyed-in-the-wool B2B...
Lucia Novara

Where and When to Invest in Interactive Content

photo-1470921097037-7c779aba59cd

We had a great conversation here at ID the other day. Two creatives were talking through a campaign structure and The Tech Guy stopped us in our tracks: “Why is the interactive piece in Lead Generation, not at the third nurture touch, where we have a…