Nicci Shaw

What Does an Agile Agency-Client Partnership Look Like? This.

When I first started learning about Agile methodologies years ago, the idea of a marketing agency having truly Agile partnerships with its clients seemed nearly impossible to me. How can Agile ever be implemented fully when clients often want fixed price, fixed timelines, and fixed...
Mike Swainey

Who’s In Your “Coaching Tree?”

Paul Brown. Bill Walsh. Mike Holmgren. These are the names typically associated with mentoring and developing some of the best coaching minds in football. While Paul Brown’s “coaching tree” is legendary, Bill Walsh’s is probably better known to current football fans. As part of the...
Theo Romeo

Modern Marketing Confessional E01: I hate the customer journey

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of Intelligent Demand, its CEO, his dog Izzy, or Izzy’s imaginary friend Kyle, who’s writing his dissertation on trash-eating and employee-lunch thievery....

SiriusDecisions: The New Demand Unit Waterfall

Consider this a B2B marketing nerd alert. We’re about to talk – excitedly, I might add – about funnels, revenue stages, buyer groups, engagement, conversion rates, and a whole bunch of other things that will be an indecipherable snooze-fest to anyone other than dyed-in-the-wool B2B...
Lucia Novara

Where and When to Invest in Interactive Content

We had a great conversation here at ID the other day. Two creatives were talking through a campaign structure and The Tech Guy stopped us in our tracks: “Why is the interactive piece in Lead Generation, not at the third nurture touch, where we have a…