Lucia Novara

A Dash of Creative and a Pinch of MarTech Makes For One Very Successful Interactive Holiday Email

Ah, the agency holiday card kickoff. The directive is always the same, “We want something totally off-the-wall, Big Concept, with bleeding edge tech, that will blow away our clients, and make X Competitor scratch their eyes out with envy. AdWeek should be begging us to...
Lucia Novara

Where and When to Invest in Interactive Content

We had a great conversation here at ID the other day. Two creatives were talking through a campaign structure and The Tech Guy stopped us in our tracks: “Why is the interactive piece in Lead Generation, not at the third nurture touch, where we have a…

Lucia Novara

A Plea for Value in B2B Content

Let’s start this off with a movie trailer voiceover: “In a world drowning in data, one millennial is taking a stand against meaningless content. No capabilities slides in webinar’s clothing. No infographics without info. No mercy!” I’d watch it. B2B marketing is facing both a…

Kelsey Franklin

Why “Fulfillment Emails” Are a Best Practice

Congratulations—you’ve carefully crafted an email that’s attracted engagement from your target audience…Now what? Oftentimes, in the business of writing for marketing, life can seem to revolve around a single email. Sure, in the age of modern marketing and marketing automation, the email itself is a…

Lizzie Catalano

5 Excuses Keeping You From Writing Blogs

Getting people in your company to write blogs can be tough—heck, even sitting down and having all the motivation in the world to write one yourself can sometimes end in repeatedly banging your head on your keyboard, wondering why you ever decided to try in...
Theo Romeo

Vegas or Bust: Intelligent Content Conference at the Edge of the Desert

They say the desert surrounding Las Vegas is riddled with holes. If that’s true, the M Resort—where 2016’s Intelligent Content Conference (ICC) was hosted—is likely sitting on top of some of the greatest minds the mafia’s ever produced. At any rate, it was an ideal…

Theo Romeo

The New Content Frontier: A Passive Post About Interactive Content

Remember the good-old days of meta-marketing content (AKA content about content) when the following was said, repeated, tweeted, sprayed on overpasses: “Nth percent of content marketers are creating more content than they did a year ago.” We all hurriedly wrapped up our Hubspot Inbound Marketing…