Intelligent Demand

Intelligent Demand Takes Home Gold at the 2014 Content Marketing Awards

Intelligent Demand’s client Kaiser Permanente Colorado recently added another prestigious award to an already impressive haul for 2014! It received a Gold Award from the Content Marketing Institute for Best Use of Marketing Automation in Content Marketing. This is a big deal folks. Other companies receiving awards on the…

How to Convert Visitors into Quality Leads

A Review of Inbound Marketing – Chapter 8: Continuing our series report of Inbound Marketing by Brian Halligan and Dharmesh Shah, and assuming you still haven’t had the time to read and fully absorb it yourself, I present…                        Time to break out the scotch and cigars? You…

Intelligent Demand

ID Word of the Day: Scareducate

ID Word of the Day: Scareducate Scareducation is an allegedly altruistic but ultimately manipulative strain of “thought leadership” whereby a consultant innocently informs the prospect about various options and their terrifying consequences in order to scare the crap out of the recipient into doing the…

ID Word of the Day: Annoyture

ID Word of the Day: Annoyture If your “nurturing program” is actually an automated spam-blasting brochure geyser filled with “WE’RE GREAT!!! BUY NOW !!!! messaging, you’re not nurturing. Sorry. You’re annoyturing. If this is happening, you might be able to deliver more ROI by simply…