Lucia Novara

A Plea for Value in B2B Content

Let’s start this off with a movie trailer voiceover: “In a world drowning in data, one millennial is taking a stand against meaningless content. No capabilities slides in webinar’s clothing. No infographics without info. No mercy!” I’d watch it. B2B marketing is facing both a…

Kelsey Franklin

Why “Fulfillment Emails” Are a Best Practice

Congratulations—you’ve carefully crafted an email that’s attracted engagement from your target audience…Now what? Oftentimes, in the business of writing for marketing, life can seem to revolve around a single email. Sure, in the age of modern marketing and marketing automation, the email itself is a…

Lizzie Catalano

5 Excuses Keeping You From Writing Blogs

Getting people in your company to write blogs can be tough—heck, even sitting down and having all the motivation in the world to write one yourself can sometimes end in repeatedly banging your head on your keyboard, wondering why you ever decided to try in...
Theo Romeo

5 ways to quadruple your content marketing ROI in less than a month

For marketers that are synergizing and “revenuing” their demand pipes, the MarTech stack is a sales funnel of customer insights. Historically, when sales leaders optimize their channel strategy, they routinely approach their pain points in a pragmatic, agile way. But the days are numbered of…

Theo Romeo

Vegas or Bust: Intelligent Content Conference at the Edge of the Desert

They say the desert surrounding Las Vegas is riddled with holes. If that’s true, the M Resort—where 2016’s Intelligent Content Conference (ICC) was hosted—is likely sitting on top of some of the greatest minds the mafia’s ever produced. At any rate, it was an ideal…

Theo Romeo

5 ways to create superfluous buyer personas (or, how to avoid mistakes I made in my youth)

Buyer Personas

I can remember the first time I sat down to create a buyer persona. Those were the Halcyon days—summers in Rio, no gray hairs, I could run for 30 minutes without my left arm feeling numb…I was amped to get all that I learned on…

Nikki Flores

How to Write Content That Is Readable – and Prove It

When I was a little girl and a budding writer-in-the-making, my sixth grade class had a rare opportunity to interview one of my favorite authors over the phone. I distinctly remember fidgeting with my notebook and wiping the sweat off of my palms right before…

Theo Romeo

The ROI of Interactive Content: A conversation with Ion co-founder Anna Talerico

I had a reunion of sorts a couple weeks ago with some old friends. And while we were all asking one another how we’d been for the last 10 years and what we did for a living, I started to notice a trending follow-up question….

Theo Romeo

The New Content Frontier: A Passive Post About Interactive Content

Remember the good-old days of meta-marketing content (AKA content about content) when the following was said, repeated, tweeted, sprayed on overpasses: “Nth percent of content marketers are creating more content than they did a year ago.” We all hurriedly wrapped up our Hubspot Inbound Marketing…