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Intelligent Demand attended the annual Marketo Summit last week in San Francisco. What a great and inspiring time! It was good to be around more than 6,000 fellow marketers—all genuinely dedicated to making a difference in their companies and in their careers using modern marketing strategies, technology and tactics. The short story: The speakers were […]

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Every year, Marketo’s Revvie Awards recognizes innovative companies and marketers who embody the real world application of technology and best practices to generate revenue, improve organizational alignment and prove ROI. We are beyond proud to announce that our client, Kaiser Permanente Colorado, was named as a finalist in three categories: a.     Most Dramatic Business Impact—B2B, […]

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Last year, I published a blog entitled “8 New Year’s Resolutions for Marketing Leaders.” The post outlined some practical advice for marketing leaders, made up of lesson I’d learned (usually, the hard way) over the years working in marketing, sales and business development—from both the client and agency side. A few days ago, I went back to read that article a year later to see how […]

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Inbound Marketing – Chapter 7: Gossip for good In the online world your reputation is everything. For posterity let me repeat: reputation is everything. If one of your customers has a bad experience they have many, many channels to voice their displeasure. These channels (typically online forums or social media) vary depending on your service […]

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A Review of Inbound Marketing – Chapter 5: Assuming you still haven’t found time to read Inbound Marketing by Hubspot founders Brian Halligan and Dharmesh Shah, I present… “Blogosphere”? Pfft…. What is this 1997? Though, in my humble opinion, the word “Blogosphere” reeks of the dot.com boom and should probably go the way of the […]

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A Review of Inbound Marketing – Chapter 4: Continuing our series of reports on Inbound Marketing by Brian Halligan and Dharmesh Shah, I present… Well, I declare that comment-worthy content! A great brand and a great marketing strategy begin with great content. Inbound marketing simply doesn’t work if your buyers don’t care about what you […]

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Continuing our series report of Inbound Marketing by Brian Halligan and Dharmesh Shah, and assuming you still haven’t had the time to read and fully absorb it yourself, I present… A Review of Inbound Marketing – Chapter 3:  Make your peanut butter “remarkable” Chances are you don’t live in a one-horse town where you are […]

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