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Last year, I published a blog entitled “8 New Year’s Resolutions for Marketing Leaders.” The post outlined some practical advice for marketing leaders, made up of lesson I’d learned (usually, the hard way) over the years working in marketing, sales and business development—from both the client and agency side. A few days ago, I went back to read that article a year later to see how […]

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Inbound Marketing – Chapter 7: Gossip for good In the online world your reputation is everything. For posterity let me repeat: reputation is everything. If one of your customers has a bad experience they have many, many channels to voice their displeasure. These channels (typically online forums or social media) vary depending on your service […]

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A Review of Inbound Marketing – Chapter 5: Assuming you still haven’t found time to read Inbound Marketing by Hubspot founders Brian Halligan and Dharmesh Shah, I present… “Blogosphere”? Pfft…. What is this 1997? Though, in my humble opinion, the word “Blogosphere” reeks of the dot.com boom and should probably go the way of the […]

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A Review of Inbound Marketing – Chapter 4: Continuing our series of reports on Inbound Marketing by Brian Halligan and Dharmesh Shah, I present… Well, I declare that comment-worthy content! A great brand and a great marketing strategy begin with great content. Inbound marketing simply doesn’t work if your buyers don’t care about what you […]

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Continuing our series report of Inbound Marketing by Brian Halligan and Dharmesh Shah, and assuming you still haven’t had the time to read and fully absorb it yourself, I present… A Review of Inbound Marketing – Chapter 3:  Make your peanut butter “remarkable” Chances are you don’t live in a one-horse town where you are […]

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A Review of Inbound Marketing – Chapter 2: Assuming you still haven’t had the time to read and fully absorb Inbound Marketing by Hubspot founders Brian Halligan and Dharmesh Shah, I present… It’s all about connections… man…. Long, long ago, in the days before Seacrest, before OMG-ing, when networked computers crawled out of the primordial […]

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A Review of Inbound Marketing - Chapter 1:  Inbound Marketing, a book by Hubspot founders Brian Halligan and Dharmesh Shah, gets it. Their book cuts through the marketing rhetoric and uses actual market-proven facts to help you maximize your inbound leads and extend your brand’s reach. It is well worth your time to read, but I […]

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