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“Demand Gen” If your job has something to do with growing revenue at your company, you’ve probably been hearing that phrase a lot lately. But what is Demand Generation, really? Why (and how) does it work? We’re working on a new ID white paper named THE ESSENTIAL GUIDE TO UNDERSTANDING DEMAND GENERATION that will answer [...]
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ID Word of the Day: Scareducate Scareducation is an allegedly altruistic but ultimately manipulative strain of “thought leadership” whereby a consultant innocently informs the prospect about various options and their terrifying consequences in order to scare the crap out of the recipient into doing the (hopefully) right thing. In the wrong hands, scareducation can cause [...]
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Fold under questioning? Never. ID’s Melanie Darienzo explains our Agile philosophy and utilization in an interview with Jim Ewel, Agile Marketing evangelist extraordinaire (needless to say, he’s also an author, educator and marketing leader). Watch and learn how we subscribe to Agile Marketing and what that means for both current and perspective clients of all [...]
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There’s a moment in every infomercial when someone struggling with something—that no one actually struggles with—decides enough is enough. “There’s got to be a better way!” Of course, the “better way” is usually just a silly solution to a problem that didn’t exist a couple days earlier. But that’s advertising’s age-old “we ran out of [...]
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What factors (under a marketer’s control) have the greatest impact on conversion? We ask ourselves that question a lot here at ID. And over the course of all of the many campaigns we’ve designed, launched, managed, measured and optimized, we’ve learned a few things about conversion that have proven themselves to make a significant impact [...]
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Elevate 2012 was hosted in the comfortable and stylish environs of the W Hotel in midtown Atlanta. 400+ Pardot users gathered, most from the US and Canada and also a strong contingent from Pardot Nordic. Pardot’s strong culture was evident in just about every aspect of the conference and the presentations by Pardot staff. It [...]
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The other day, the CEO of Intelligent Demand and I took a walk up the block to visit our favorite hipster coffee shop. As we walked, he told me about a blog post he recently read, entitled “Content Marketing is Dead.” The point being made was that no one wants to read your “Six ways [...]
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