Currently viewing the category: "Agile Marketing"

What is Agile Marketing? Agile Marketing is the next generation of marketing practice, designed for today’s buyer-centric, multimodal, interconnected world of complex purchases. It’s quickly emerging as a core approach that modern marketers use to become essential players in revenue creation. It’s been shaped, largely organically, by the forces defining the current landscape of marketing: […]

Read More

Fold under questioning? Never. ID’s Melanie Darienzo explains our Agile philosophy and utilization in an interview with Jim Ewel, Agile Marketing evangelist extraordinaire (needless to say, he’s also an author, educator and marketing leader). Watch and learn how we subscribe to Agile Marketing and what that means for both current and perspective clients of all […]

Read More

Elevate 2012 was hosted in the comfortable and stylish environs of the W Hotel in midtown Atlanta. 400+ Pardot users gathered, most from the US and Canada and also a strong contingent from Pardot Nordic. Pardot’s strong culture was evident in just about every aspect of the conference and the presentations by Pardot staff. It […]

Read More

The other day, the CEO of Intelligent Demand and I took a walk up the block to visit our favorite hipster coffee shop. As we walked, he told me about a blog post he recently read, entitled “Content Marketing is Dead.” The point being made was that no one wants to read your “Six ways […]

Read More

Pardot’s recent webinar, Minimizing the Marketing Mayhem, touched on the concept of the “content tease” as an integral part of a successful agile marketing methodology. While I came away inspired enough to write this blog post, let’s be clear: The content tease is not new or taboo among demand generation agencies or their clients. In fact, designing content for specific buyer personas […]

Read More

The discipline of agile marketing is still in its infancy, quietly building momentum and loyal practitioners focused on a common goal: Revenue results. The agile marketing manifesto has been advanced recently, thanks to the smart folks who organized and attended the SprintZero session, hosted by MindJet in June 2012. (I’m bummed I couldn’t make it for […]

Read More

I guess there is really only one way to fail at B2B Demand Generation—fail to make a legitimate contribution to your organization’s revenue. But, I already wrote the title, so I guess I’m committed to follow through, so here are three (of many, I’m sure) ways you can go wrong in B2B demand generation–and how […]

Read More
css.php