Lucia Novara

Where and When to Invest in Interactive Content

photo-1470921097037-7c779aba59cd

We had a great conversation here at ID the other day. Two creatives were talking through a campaign structure and The Tech Guy stopped us in our tracks: “Why is the interactive piece in Lead Generation, not at the third nurture touch, where we have a…

Lizzie Catalano

5 Excuses Keeping You From Writing Blogs

DSC_4831
Getting people in your company to write blogs can be tough—heck, even sitting down and having all the motivation in the world to write one yourself can sometimes end in repeatedly banging your head on your keyboard, wondering why you ever decided to try in...
Lizzie Catalano

2016 MARKETING TECHNOLOGY LANDSCAPE BY SCOTT BRINKER IS OUT! (AND OVERWHELMING AS EVER)

marketing_technology_landscape_2016_3000px
3,784 marketing technology solutions on a single slide. You read that right. Scott Brinker's annual marketing technology landscape graphic grows larger and larger every year - to be expected in an industry where more and more solutions to company's marketing issues are being thought of  every day....
Theo Romeo

Vegas or Bust: Intelligent Content Conference at the Edge of the Desert

road-sky-sand-street

They say the desert surrounding Las Vegas is riddled with holes. If that’s true, the M Resort—where 2016’s Intelligent Content Conference (ICC) was hosted—is likely sitting on top of some of the greatest minds the mafia’s ever produced. At any rate, it was an ideal…

Theo Romeo

The ROI of Interactive Content: A conversation with Ion co-founder Anna Talerico

yoda1

I had a reunion of sorts a couple weeks ago with some old friends. And while we were all asking one another how we’d been for the last 10 years and what we did for a living, I started to notice a trending follow-up question….

What Is Predictive Marketing? Tell me in plain language!

DSC_5064resize

You’ve probably been hearing the phrases “predictive marketing” and “predictive analytics” being used more and more. What the heck is predictive marketing, really? We’re going to break predictive marketing down in plain language, right now! What is predictive marketing? Predictive marketing simply means using data science…