Category Archives: Agile Marketing

What Is Predictive Marketing? Tell me in plain language!


You’ve probably been hearing the phrases “predictive marketing” and “predictive analytics” being used more and more. What the heck is predictive marketing, really? We’re going to break predictive marketing down in plain language, right now! What is predictive marketing? Predictive marketing simply means using data science…

Theo Romeo

The New Content Frontier: A Passive Post About Interactive Content


Remember the good-old days of meta-marketing content (AKA content about content) when the following was said, repeated, tweeted, sprayed on overpasses: “Nth percent of content marketers are creating more content than they did a year ago.” We all hurriedly wrapped up our Hubspot Inbound Marketing…

Lizzie Catalano

How to Get the Most Out of Your Digital Marketing Service Provider

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Our CEO, John Common, was a panelist at a Marketo Summit roundtable where the discussion focused on the transformation, implementation, integration, and managed services for marketing automation services, and how digital service providers can provide a critical piece of the digital marketing puzzle by becoming…

Beyond Problem Solving to Problem Finding: Insights from Oracle’s Modern Marketing Experience 2015


Increasingly educated and empowered customers are able to solve their own problems. The emerging skill is finding problems they don’t know they have.  Daniel H. Pink, NY Times bestselling author and host of National Geographic’s Crowd Control, delivered an insightful and engaging keynote at Oracle’s…