Currently viewing the category: "Conversion"

Intelligent Demand attended the annual Marketo Summit last week in San Francisco. What a great and inspiring time! It was good to be around more than 6,000 fellow marketers—all genuinely dedicated to making a difference in their companies and in their careers using modern marketing strategies, technology and tactics. The short story: The speakers were […]

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After all the interesting sessions I attended at Content Marketing World this year, and the healthy amounts of booze-aided side conversations with other marketers, I’ve returned to my home of Denver with a lot of insights to unpack. But one topic that came up during a seemingly innocuous conversation over a glass of whisky has […]

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What factors (under a marketer’s control) have the greatest impact on conversion? We ask ourselves that question a lot here at ID.  And over the course of all of the many campaigns we’ve designed, launched, managed, measured and optimized, we’ve learned a few things about conversion that have proven themselves to make a significant impact […]

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Do you hear that sucking sound? It’s your revenue funnel leaking leads, opportunities, efficiency and ROI. Most companies are sitting on loads of untapped ROI in the form or a poorly-aligned, leaky revenue funnel. We see it all the time. It’s heartbreaking, really. Especially given how hard most marketing and sales teams are working and […]

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Let’s Begin at the End, Shall We? Marketing automation software is pretty cool stuff. It slices, it dices, it watches while we sleep, and it gives away free cookies. It even sponsors events at SXSW! Certainly, MA is one of the most exciting spaces in the technology industry these days. At least that’s what the […]

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Intelligent Demand is hosting a Meetup with VisitorCentric on March 21st at our building in the RiNo district of Denver. The details are below. Hope you can make it! MEETUP: The Simple Truth About Conversion Optimization & Testing Wednesday, March 21, 2012, 5:30 PM Hosted by Intelligent Demand and VisitorCentric @ The Laundry Building – […]

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