Category Archives: Conversion

Kelsey Franklin

Why “Fulfillment Emails” Are a Best Practice

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Congratulations—you’ve carefully crafted an email that’s attracted engagement from your target audience…Now what? Oftentimes, in the business of writing for marketing, life can seem to revolve around a single email. Sure, in the age of modern marketing and marketing automation, the email itself is a…

Nikki Flores

How to Write Content That Is Readable – and Prove It

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When I was a little girl and a budding writer-in-the-making, my sixth grade class had a rare opportunity to interview one of my favorite authors over the phone. I distinctly remember fidgeting with my notebook and wiping the sweat off of my palms right before…

16 Conversion Principles: Best Practices to Improve Campaign Performance

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What factors (under a marketer’s control) have the greatest impact on conversion? We ask ourselves that question a lot here at ID.  And over the course of all of the many campaigns we’ve designed, launched, managed, measured and optimized, we’ve learned a few things about…