Nikki Flores

How Does ID Transform Revenue? Read Our Case Studies To Find Out

There aren’t too many agencies who sign up for measurable revenue impact in today’s complex-buying B2B world. We do – and we love every minute of it. Our in-house team of strategists, techies, and creatives work tirelessly to create and execute innovative campaigns that deliver...
Kelsey Franklin

Why “Fulfillment Emails” Are a Best Practice

Congratulations—you’ve carefully crafted an email that’s attracted engagement from your target audience…Now what? Oftentimes, in the business of writing for marketing, life can seem to revolve around a single email. Sure, in the age of modern marketing and marketing automation, the email itself is a…

Nikki Flores

How to Write Content That Is Readable – and Prove It

When I was a little girl and a budding writer-in-the-making, my sixth grade class had a rare opportunity to interview one of my favorite authors over the phone. I distinctly remember fidgeting with my notebook and wiping the sweat off of my palms right before…