Currently viewing the category: "Revenue Engine"

Last year, I published a blog entitled “8 New Year’s Resolutions for Marketing Leaders.” The post outlined some practical advice for marketing leaders, made up of lesson I’d learned (usually, the hard way) over the years working in marketing, sales and business development—from both the client and agency side. A few days ago, I went back to read that article a year later to see how […]

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What factors (under a marketer’s control) have the greatest impact on conversion? We ask ourselves that question a lot here at ID.  And over the course of all of the many campaigns we’ve designed, launched, managed, measured and optimized, we’ve learned a few things about conversion that have proven themselves to make a significant impact […]

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Do you hear that sucking sound? It’s your revenue funnel leaking leads, opportunities, efficiency and ROI. Most companies are sitting on loads of untapped ROI in the form or a poorly-aligned, leaky revenue funnel. We see it all the time. It’s heartbreaking, really. Especially given how hard most marketing and sales teams are working and […]

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Once you properly configure your demand generation system—your revenue engine–you immediately start creating and collecting data. One of the great advantages of marketing automation, compared to traditional marketing techniques, is the availability of this data, both at the individual lead level and in aggregate. Did you know there are four types of data inside your […]

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Let’s Begin at the End, Shall We? Marketing automation software is pretty cool stuff. It slices, it dices, it watches while we sleep, and it gives away free cookies. It even sponsors events at SXSW! Certainly, MA is one of the most exciting spaces in the technology industry these days. At least that’s what the […]

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Crawl – Walk – Run (Usually) Whenever I speak with a company new to demand gen and content marketing, that’s what I preach: crawl – walk – run. Start slow and incrementally increase speed and complexity, guided by experience and metrics. “This isn’t a sprint. It’s a marathon.” True enough.  But we all know that […]

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How do you know if your company would benefit from demand generation (powered by marketing automation software)? Here’s a quick litmus test to quickly evaluate if your company should get serious about implementing an integrated demand generation strategy and platform.

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