Category Archives: Revenue Engine

Nikki Flores

Top 5 Blunders Brands Make When Trying to Engage Customers


At this year’s Marketo Marketing Nation Roadshow,themed, Inspiration in the Nation, I had the pleasure of sitting in on Vidya Chadaga’s presentation, Engagement Marketing in Practice. As the Director of Marketo’s Product Marketing, Vidya emphasized the importance of engaging consumers at every single stage of their…

Lizzie Catalano

Intelligent Demand and Kaiser Permanente Colorado Present at SXSW Interactive


Intelligent Demand and Kaiser Permanente Colorado recently appeared at the Marketo Engagement Lounge in Austin, TX for SXSW Interactive 2015 to present their joint session on Transformational Engagement Marketing Through Brand Activation and Consumer Nurturing. In the session, KPCO and ID explained how they partnered together…

The Agency Pitch

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Four Reasons Why We Should Consider Working Together If your advertising, social media, SEO or web design/UX/UI agency serves companies with a complex, high value or multi-step revenue process, you should consider adding ID-powered demand generation, marketing automation and content marketing services to your comprehensive…

10 Resolutions for Marketing Leaders in 2014


Last year, I published a blog entitled “8 New Year’s Resolutions for Marketing Leaders.” The post outlined some practical advice for marketing leaders, made up of lesson I’d learned (usually, the hard way) over the years working in marketing, sales and business development—from both the client and agency side. A few days ago, I went back…

16 Conversion Principles: Best Practices to Improve Campaign Performance


What factors (under a marketer’s control) have the greatest impact on conversion? We ask ourselves that question a lot here at ID.  And over the course of all of the many campaigns we’ve designed, launched, managed, measured and optimized, we’ve learned a few things about…