Category Archives: Revenue Engine

The Agency Pitch

Services Subpage Image-11

Four Reasons Why We Should Consider Working Together If your advertising, social media, SEO or web design/UX/UI agency serves companies with a complex, high value or multi-step revenue process, you should consider adding ID-powered demand generation, marketing automation and content marketing services to your comprehensive…

10 Resolutions for Marketing Leaders in 2014

Intelligent_Demand_webinar-icon

Last year, I published a blog entitled “8 New Year’s Resolutions for Marketing Leaders.” The post outlined some practical advice for marketing leaders, made up of lesson I’d learned (usually, the hard way) over the years working in marketing, sales and business development—from both the client and agency side. A few days ago, I went back…

16 Conversion Principles: Best Practices to Improve Campaign Performance

Moses

What factors (under a marketer’s control) have the greatest impact on conversion? We ask ourselves that question a lot here at ID.  And over the course of all of the many campaigns we’ve designed, launched, managed, measured and optimized, we’ve learned a few things about…

Forrester's word to describe current state of DG? Disjointed.

Forrester analyst, Jeff Ernst, recently launched a report entitled “The State Of B2B Demand Generation: Disjointed.” Here’s the executive summary: Business-to-business (B2B) marketing and sales teams perform poorly when it comes to demand generation across the board, which results in continuous tension to support goals to…