Lizzie Catalano

5 takeaways from the Revenue Transformation Series: Nashville, November 2016

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On November 17th, the Revenue Transformation Series, a modern marketing meetup, had its first gathering at Pop in Nashville. The topic? Transforming marketing from a cost center into a revenue driver. At the meetup, successful marketing case studies were shared by SpecialtyCare, Kaiser Permanente, and…

Nikki Flores

Top 5 Blunders Brands Make When Trying to Engage Customers

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At this year’s Marketo Marketing Nation Roadshow,themed, Inspiration in the Nation, I had the pleasure of sitting in on Vidya Chadaga’s presentation, Engagement Marketing in Practice. As the Director of Marketo’s Product Marketing, Vidya emphasized the importance of engaging consumers at every single stage of their…

Lizzie Catalano

Intelligent Demand and Kaiser Permanente Colorado Present at SXSW Interactive

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Intelligent Demand and Kaiser Permanente Colorado recently appeared at the Marketo Engagement Lounge in Austin, TX for SXSW Interactive 2015 to present their joint session on Transformational Engagement Marketing Through Brand Activation and Consumer Nurturing. In the session, KPCO and ID explained how they partnered together…

10 Resolutions for Marketing Leaders in 2014

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Last year, I published a blog entitled “8 New Year’s Resolutions for Marketing Leaders.” The post outlined some practical advice for marketing leaders, made up of lesson I’d learned (usually, the hard way) over the years working in marketing, sales and business development—from both the client and agency side. A few days ago, I went back…

16 Conversion Principles: Best Practices to Improve Campaign Performance

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What factors (under a marketer’s control) have the greatest impact on conversion? We ask ourselves that question a lot here at ID.  And over the course of all of the many campaigns we’ve designed, launched, managed, measured and optimized, we’ve learned a few things about…