Category Archives: ROI

The Agency Pitch

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Four Reasons Why We Should Consider Working Together If your advertising, social media, SEO or web design/UX/UI agency serves companies with a complex, high value or multi-step revenue process, you should consider adding ID-powered demand generation, marketing automation and content marketing services to your comprehensive…

10 Resolutions for Marketing Leaders in 2014

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Last year, I published a blog entitled “8 New Year’s Resolutions for Marketing Leaders.” The post outlined some practical advice for marketing leaders, made up of lesson I’d learned (usually, the hard way) over the years working in marketing, sales and business development—from both the client and agency side. A few days ago, I went back…