Currently viewing the category: "ROI"

Intelligent Demand attended the annual Marketo Summit last week in San Francisco. What a great and inspiring time! It was good to be around more than 6,000 fellow marketers—all genuinely dedicated to making a difference in their companies and in their careers using modern marketing strategies, technology and tactics. The short story: The speakers were […]

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Every year, Marketo’s Revvie Awards recognizes innovative companies and marketers who embody the real world application of technology and best practices to generate revenue, improve organizational alignment and prove ROI. We are beyond proud to announce that our client, Kaiser Permanente Colorado, was named as a finalist in three categories: a.     Most Dramatic Business Impact—B2B, […]

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Last year, I published a blog entitled “8 New Year’s Resolutions for Marketing Leaders.” The post outlined some practical advice for marketing leaders, made up of lesson I’d learned (usually, the hard way) over the years working in marketing, sales and business development—from both the client and agency side. A few days ago, I went back to read that article a year later to see how […]

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Inbound Marketing – Chapter 7: Gossip for good In the online world your reputation is everything. For posterity let me repeat: reputation is everything. If one of your customers has a bad experience they have many, many channels to voice their displeasure. These channels (typically online forums or social media) vary depending on your service […]

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A Review of Inbound Marketing – Chapter 2: Assuming you still haven’t had the time to read and fully absorb Inbound Marketing by Hubspot founders Brian Halligan and Dharmesh Shah, I present… It’s all about connections… man…. Long, long ago, in the days before Seacrest, before OMG-ing, when networked computers crawled out of the primordial […]

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After all the interesting sessions I attended at Content Marketing World this year, and the healthy amounts of booze-aided side conversations with other marketers, I’ve returned to my home of Denver with a lot of insights to unpack. But one topic that came up during a seemingly innocuous conversation over a glass of whisky has […]

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Do you hear that sucking sound? It’s your revenue funnel leaking leads, opportunities, efficiency and ROI. Most companies are sitting on loads of untapped ROI in the form or a poorly-aligned, leaky revenue funnel. We see it all the time. It’s heartbreaking, really. Especially given how hard most marketing and sales teams are working and […]

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