Intelligent Demand

ID Word of the Day: Scareducate

ID Word of the Day: Scareducate Scareducation is an allegedly altruistic but ultimately manipulative strain of “thought leadership” whereby a consultant innocently informs the prospect about various options and their terrifying consequences in order to scare the crap out of the recipient into doing the…

ID Word of the Day: Annoyture

ID Word of the Day: Annoyture If your “nurturing program” is actually an automated spam-blasting brochure geyser filled with “WE’RE GREAT!!! BUY NOW !!!! messaging, you’re not nurturing. Sorry. You’re annoyturing. If this is happening, you might be able to deliver more ROI by simply…

Intelligent Demand

ID Word of the Day: Asstruct

ID Word of the Day: Asstruct If your instruction is taking the form of asking a question, you might be asstructing. Asstruction often manifests as a passive aggressive application of the Socratic Method — i.e. when you ask an allegedly innocent question but are actually…