Nicci Shaw

What Does an Agile Agency-Client Partnership Look Like? This.

When I first started learning about Agile methodologies years ago, the idea of a marketing agency having truly Agile partnerships with its clients seemed nearly impossible to me. How can Agile ever be implemented fully when clients often want fixed price, fixed timelines, and fixed...
Lucia Novara

A Dash of Creative and a Pinch of MarTech Makes For One Very Successful Interactive Holiday Email

Ah, the agency holiday card kickoff. The directive is always the same, “We want something totally off-the-wall, Big Concept, with bleeding edge tech, that will blow away our clients, and make X Competitor scratch their eyes out with envy. AdWeek should be begging us to...
Nikki Flores

ID’s Creative Team Puts the “Holla” Back in Halloween

lucia-novara-dragon-costume
QUESTION: What does a dragon, a lumberjack and Daria have in common? ANSWER: They’re all winners of ID’s Annual Costume Contest! We had an eclectic group of costumes yesterday -- ranging from Rosie the Riveter to a Unicorn Beanie Baby, and everything in-between. And when the entire...
Tiffany Fitzgerald

A Beginner’s Guide to the Complex and Often Strange World of Intelligent Demand

I spent the first part of my career in journalism. And sure, there’s some stuff to get used to. Like, we spell “lead” “lede,” and instead of saying “paragraph” we say “graf.” And, instead of starting a critique like, “This piece is good, but..,” we...
Nicci Shaw

How to Maximize Productivity on Your Marketing Team

Why your organization isn’t producing more As Paul Meyer, a pioneer of the self-improvement industry, once said, “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” Many organizations struggle with the idea of productivity….