Nicci Shaw

What Does an Agile Agency-Client Partnership Look Like? This.

When I first started learning about Agile methodologies years ago, the idea of a marketing agency having truly Agile partnerships with its clients seemed nearly impossible to me. How can Agile ever be implemented fully when clients often want fixed price, fixed timelines, and fixed...
Nikki Flores

How Does ID Transform Revenue? Read Our Case Studies To Find Out

There aren’t too many agencies who sign up for measurable revenue impact in today’s complex-buying B2B world. We do – and we love every minute of it. Our in-house team of strategists, techies, and creatives work tirelessly to create and execute innovative campaigns that deliver...
Lucia Novara

A Dash of Creative and a Pinch of MarTech Makes For One Very Successful Interactive Holiday Email

Ah, the agency holiday card kickoff. The directive is always the same, “We want something totally off-the-wall, Big Concept, with bleeding edge tech, that will blow away our clients, and make X Competitor scratch their eyes out with envy. AdWeek should be begging us to...
Mike Swainey

Who’s In Your “Coaching Tree?”

Paul Brown. Bill Walsh. Mike Holmgren. These are the names typically associated with mentoring and developing some of the best coaching minds in football. While Paul Brown’s “coaching tree” is legendary, Bill Walsh’s is probably better known to current football fans. As part of the...
Nikki Flores

ID’s Creative Team Puts the “Holla” Back in Halloween

lucia-novara-dragon-costume
QUESTION: What does a dragon, a lumberjack and Daria have in common? ANSWER: They’re all winners of ID’s Annual Costume Contest! We had an eclectic group of costumes yesterday -- ranging from Rosie the Riveter to a Unicorn Beanie Baby, and everything in-between. And when the entire...