8 New Year’s Resolutions for Marketing Leaders
Over the last 15 years I’ve had the sincere honor and pleasure of working near, with and for hundreds of marketing leaders in many industries, settings and situations. They were (and are) smart, talented, knowledgeable about their industry and genuinely good at their jobs. But at one time or another they all fell victim to some [...]
Read More →The Back Story I met David Sirota last year when I was a guest on his radio show on AM760 (produced by Clear Channel out of Denver, Colorado). We quickly became friends through our mutual fascination with music, politics, culture and media. Over a beer one night, he mentioned that he was about to release [...]
Read More →Intelligent Demand helps OpenText tell their story
OpenText hired Intelligent Demand to create a series of rich media presentations and videos to help tell their story in a fun and engaging way. After doing our strategic homework, we created a hand-illustrated world…
Read More →- Marketers are being asked to do more–A LOT MORE–with fewer resources. You need efficient ways to generate and manage leads. Reliable reporting and metrics that prove your impact on revenue wouldn't hurt either.
Talk to us today about:- More qualified leads for your sales team
- Automated lead & customer nurturing campaigns
- A steady flow of relevant content that converts
- Marketing automation & CRM implementation
- Actionable reporting & metrics
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You know that buying has changed. Prospects have gotten very good at ignoring cold calls, tuning out product-centric messaging, and doing their own research without the help of a sales person.
Talk to us today if you'd like:- More time closing, less time prospecting
- Truly qualified leads
- Deeper insight into prospects' hot buttons
- Better sales tools & marketing support
- Content that prospects actually read/want
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Senior Execs, You understand that luck isn't much of a strategy. You need marketing and sales to work together--to drive revenue. Forrester, Gartner, Aberdeen Group and Sirius Decisions all confirm that companies who invest in demand generation strategies achieve impressive results:
- 18% higher revenue
- 16.5% higher campaign response rates and conversion rates
- 50% decrease in time to execute campaigns
- 85% decrease in cost per lead
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