Theo Romeo

Vegas or Bust: Intelligent Content Conference at the Edge of the Desert

They say the desert surrounding Las Vegas is riddled with holes. If that’s true, the M Resort—where 2016’s Intelligent Content Conference (ICC) was hosted—is likely sitting on top of some of the greatest minds the mafia’s ever produced. At any rate, it was an ideal…

Nikki Flores

Top 5 Blunders Brands Make When Trying to Engage Customers

At this year’s Marketo Marketing Nation Roadshow,themed, Inspiration in the Nation, I had the pleasure of sitting in on Vidya Chadaga’s presentation, Engagement Marketing in Practice. As the Director of Marketo’s Product Marketing, Vidya emphasized the importance of engaging consumers at every single stage of their…

Beyond Problem Solving to Problem Finding: Insights from Oracle’s Modern Marketing Experience 2015

Increasingly educated and empowered customers are able to solve their own problems. The emerging skill is finding problems they don’t know they have.  Daniel H. Pink, NY Times bestselling author and host of National Geographic’s Crowd Control, delivered an insightful and engaging keynote at Oracle’s…

Lizzie Catalano

Intelligent Demand and Kaiser Permanente Colorado Present at SXSW Interactive

Intelligent Demand and Kaiser Permanente Colorado recently appeared at the Marketo Engagement Lounge in Austin, TX for SXSW Interactive 2015 to present their joint session on Transformational Engagement Marketing Through Brand Activation and Consumer Nurturing. In the session, KPCO and ID explained how they partnered together…

Jim Ruberto

Dreamforce Keynotes Dominated by Product Announcements and Launches

Dreamforce is a big conference. San Francisco’s Moscone Center was the hub, but this event sprawled into many surrounding hotels and event centers, and transformed a block of Howard St into an artificial turf-covered outdoor conference arena for four days, complete with fine dining, live music, ping…