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ID Word of the Day: Scareducate Scareducation is an allegedly altruistic but ultimately manipulative strain of “thought leadership” whereby a consultant innocently informs the prospect about various options and their terrifying consequences in order to scare the crap out of the recipient into doing the (hopefully) right thing. In the wrong hands, scareducation can cause […]

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ID Word of the Day: Annoyture If your “nurturing program” is actually an automated spam-blasting brochure geyser filled with “WE’RE GREAT!!! BUY NOW !!!! messaging, you’re not nurturing. Sorry. You’re annoyturing. If this is happening, you might be able to deliver more ROI by simply turning that campaign OFF. Take a deep breath. And then […]

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ID Word of the Day: Asstruct If your instruction is taking the form of asking a question, you might be asstructing. Asstruction often manifests as a passive aggressive application of the Socratic Method — i.e. when you ask an allegedly innocent question but are actually instructing the hell out of some one. Sample uses: “Not […]

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ID Word of the Day: Pragtastic When something is both tactically sound (read: rooted in best practices, within budget, on strategy, on brand) and fantastically pragmatic (read: implementable, measurable, directly related to a near-term need) it is worthy of being called pragtastic. And that, friend, is a high compliment indeed. Possible uses abound: “Janice, I just heard about […]

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The success of any campaign will get a boost when your technical and creative teams are in sync and truly collaborating. Much like the positive effect that aligning your sales and marketing departments can have on your bottom line through faster, more efficient sales cycles and better teamwork, aligning your design and technical teams will […]

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I just watched this earlier today. It stuck with me… perhaps it will affect you too. It’s beautifully filmed. Stunning, really. And worth 7 minutes of your time. Share this ID contenthttp://bit.ly/SJdeA3

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Technostalgia (tek.noh.STAL.juh) n. adj. A sentimental longing or wistful affection for now-obsolete technologies from the past, typically for a period or place with happy personal associations. “I was overcome with acute technostalgia for my days in the computer lab in college.” Reminisce with us: John: The triumphant feeling of a 5 1/4″ floppy disc in your […]

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