Mark Piquette

Programmatic Plain Speak for B2B CMOs

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Programmatic tends to get a bad rap in the marketing world. Not only is there an immense amount of marketing jargon surrounding it, making it sound complex and difficult, but the threat of fraudulent data and media spend is ever-present. I’m here to help you...

Healthcare Marketers, It’s Time to Transform

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In healthcare, extraordinary technology and innovative strategies exist side-by-side with last century’s tools, systems, and out-of-date status quo. This old world / new world dichotomy makes healthcare operations difficult and confusing. And it’s the same with healthcare marketing. The promise and payoff of modern marketing often…

Lizzie Catalano

5 takeaways from the Revenue Transformation Series: Nashville, November 2016

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On November 17th, the Revenue Transformation Series, a modern marketing meetup, had its first gathering at Pop in Nashville. The topic? Transforming marketing from a cost center into a revenue driver. At the meetup, successful marketing case studies were shared by SpecialtyCare, Kaiser Permanente, and…

Lucia Novara

Where and When to Invest in Interactive Content

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We had a great conversation here at ID the other day. Two creatives were talking through a campaign structure and The Tech Guy stopped us in our tracks: “Why is the interactive piece in Lead Generation, not at the third nurture touch, where we have a…