Lizzie Catalano

5 takeaways from the Revenue Transformation Series: Nashville, November 2016

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On November 17th, the Revenue Transformation Series, a modern marketing meetup, had its first gathering at Pop in Nashville. The topic? Transforming marketing from a cost center into a revenue driver. At the meetup, successful marketing case studies were shared by SpecialtyCare, Kaiser Permanente, and…

Lucia Novara

Where and When to Invest in Interactive Content

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We had a great conversation here at ID the other day. Two creatives were talking through a campaign structure and The Tech Guy stopped us in our tracks: “Why is the interactive piece in Lead Generation, not at the third nurture touch, where we have a…