The Most Wonderful Time of the Year: Budgeting and Planning Season for Marketing Executives

screen-shot-2017-10-31-at-7-24-45-pm
Ah… You can feel it in the air, can’t you? This is the time of year when you start hearing the furtive stirrings of C-suite professionals in their caves. They’re humbled by how great, or unexpected, or weird, or hard the current year is. And...

Startupland: Advice for Founders, CEOs and Marketers from Yours Truly

image2-1

Denver Startup Week happened last week. It was my first time attending it, honestly, what a great event! It was pretty cool to feel the passionate, hopeful, nervous, sometimes-awkward energy that emerges when you mash up a mix of founders, developers, marketers, designers, investors, press people, job…

Mark Piquette

Programmatic Plain Speak for B2B CMOs

Diagrams projecting from tablet isolated on white
Programmatic tends to get a bad rap in the marketing world. Not only is there an immense amount of marketing jargon surrounding it, making it sound complex and difficult, but the threat of fraudulent data and media spend is ever-present. I’m here to help you...
Nikki Flores

Modern Marketing Confessional: The Real Truth Behind the A/B Test

picseli-6723
Which would you rather do – go into market with something you think will work, or go into market with something you know will work? It doesn’t take a rocket scientist to figure out the answer. It’s obvious. Go into market with something you know...

Healthcare Marketers, It’s Time to Transform

healthcareassessment

In healthcare, extraordinary technology and innovative strategies exist side-by-side with last century’s tools, systems, and out-of-date status quo. This old world / new world dichotomy makes healthcare operations difficult and confusing. And it’s the same with healthcare marketing. The promise and payoff of modern marketing often…

Nicci Shaw

How to Maximize Productivity on Your Marketing Team

productivity

Why your organization isn’t producing more As Paul Meyer, a pioneer of the self-improvement industry, once said, “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” Many organizations struggle with the idea of productivity….

SiriusDecisions: The New Demand Unit Waterfall

SiriusDecisions Demand Unit Waterfall 2017
Consider this a B2B marketing nerd alert. We’re about to talk – excitedly, I might add – about funnels, revenue stages, buyer groups, engagement, conversion rates, and a whole bunch of other things that will be an indecipherable snooze-fest to anyone other than dyed-in-the-wool B2B...