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There’s a moment in every infomercial when someone struggling with something—that no one actually struggles with—decides enough is enough. “There’s got to be a better way!” Of course, the “better way” is usually just a silly solution to a problem that didn’t exist a couple days earlier. But that’s advertising’s age-old “we ran out of […]

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Do you hear that sucking sound? It’s your revenue funnel leaking leads, opportunities, efficiency and ROI. Most companies are sitting on loads of untapped ROI in the form or a poorly-aligned, leaky revenue funnel. We see it all the time. It’s heartbreaking, really. Especially given how hard most marketing and sales teams are working and […]

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Once you properly configure your demand generation system—your revenue engine–you immediately start creating and collecting data. One of the great advantages of marketing automation, compared to traditional marketing techniques, is the availability of this data, both at the individual lead level and in aggregate. Did you know there are four types of data inside your […]

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Net-Results is one of my favorite marketing automation software platforms because of the inherent power of defining segments to drive your MA programs. Whether you are programming your own simple drip campaign or building complex nurture campaigns for a number of clients, as Michael Ward, CEO of Net-Results says, “Segments rule!” Here are five simple […]

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If you are new to Marketing Automation and Demand Generation, then you are bound to run across a few terms that you may have never heard before in traditional marketing meetings. Consider this your cheat sheet as you learn how Marketing Automation and Demand Gen can help support your unique revenue strategy. Above The Fold: A […]

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