Mike Swainey

Who’s In Your “Coaching Tree?”

Paul Brown. Bill Walsh. Mike Holmgren. These are the names typically associated with mentoring and developing some of the best coaching minds in football. While Paul Brown’s “coaching tree” is legendary, Bill Walsh’s is probably better known to current football fans. As part of the...
Nicci Shaw

How to Maximize Productivity on Your Marketing Team

Why your organization isn’t producing more As Paul Meyer, a pioneer of the self-improvement industry, once said, “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” Many organizations struggle with the idea of productivity….

SiriusDecisions: The New Demand Unit Waterfall

Consider this a B2B marketing nerd alert. We’re about to talk – excitedly, I might add – about funnels, revenue stages, buyer groups, engagement, conversion rates, and a whole bunch of other things that will be an indecipherable snooze-fest to anyone other than dyed-in-the-wool B2B...