Kelsey Franklin

Why “Fulfillment Emails” Are a Best Practice


Congratulations—you’ve carefully crafted an email that’s attracted engagement from your target audience…Now what? Oftentimes, in the business of writing for marketing, life can seem to revolve around a single email. Sure, in the age of modern marketing and marketing automation, the email itself is a…

Lizzie Catalano

5 Excuses Keeping You From Writing Blogs

Getting people in your company to write blogs can be tough—heck, even sitting down and having all the motivation in the world to write one yourself can sometimes end in repeatedly banging your head on your keyboard, wondering why you ever decided to try in...
Nikki Flores

Writing Content That Converts: It’s Not Just About the Subject Line Anymore

True or False? 50 characters, including spaces and punctuation, is all you the room you get to convince someone to open your email. The answer is “kind of true.” Allow me to explain… It is true that 50 characters, including spaces and punctuation, is the...
Nikki Flores

How to Write Content That Is Readable – and Prove It


When I was a little girl and a budding writer-in-the-making, my sixth grade class had a rare opportunity to interview one of my favorite authors over the phone. I distinctly remember fidgeting with my notebook and wiping the sweat off of my palms right before…

LinkedIn Acquires Fliptop: Is the predictive marketing shoe beginning to drop?


LinkedIn recently announced that it acquired Fliptop, in what appears to be an asset-oriented acquisition. Here’s the announcement if you didn’t see it yet, and here’s Fliptop’s Founder and CEO, Doug Camplejohn, announcing their acquisition. Congrats to both companies. I think this is an important milestone for Fliptop, obviously, but…

Jim Ruberto

Dreamforce Keynotes Dominated by Product Announcements and Launches


Dreamforce is a big conference. San Francisco’s Moscone Center was the hub, but this event sprawled into many surrounding hotels and event centers, and transformed a block of Howard St into an artificial turf-covered outdoor conference arena for four days, complete with fine dining, live music, ping…

Theo Romeo

10 [Keyword] to improve your [Keyword]


There’s a moment in every infomercial when someone struggling with something—that no one actually struggles with—decides enough is enough. “There’s got to be a better way!” Of course, the “better way” is usually just a silly solution to a problem that didn’t exist a couple…