Category Archives: Brand Development

The New Content Frontier: A Passive Post About Interactive Content


Remember the good-old days of meta-marketing content (AKA content about content) when the following was said, repeated, tweeted, sprayed on overpasses: “Nth percent of content marketers are creating more content than they did a year ago.” We all hurriedly wrapped up our Hubspot Inbound Marketing…

Lizzie Catalano

How to Get the Most Out of Your Digital Marketing Service Provider

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Our CEO, John Common, was a panelist at a Marketo Summit roundtable where the discussion focused on the transformation, implementation, integration, and managed services for marketing automation services, and how digital service providers can provide a critical piece of the digital marketing puzzle by becoming…

The PRSA Awards Intelligent Demand and KPCO with a Silver Pick


Recently, the Public Relations Society of America (PRSA) announced the winners of the Gold and Silver Pick awards for excellence in public relations. We’re thrilled to announce that Intelligent Demand was awarded a Silver Pick for our work with client Kaiser Permanente Colorado! The campaign was the B2C Health Care Marketing…

David Sirota Improves His Marketing and Connection to Fans with Intelligent Demand


The Back Story I met David Sirota last year when I was a guest on his radio show on AM760 (produced by Clear Channel out of Denver, Colorado).  We quickly became friends through our mutual fascination with music, politics, culture and media.  Over a beer…