Category Archives: Content Development

Theo Romeo

The New Content Frontier: A Passive Post About Interactive Content


Remember the good-old days of meta-marketing content (AKA content about content) when the following was said, repeated, tweeted, sprayed on overpasses: “Nth percent of content marketers are creating more content than they did a year ago.” We all hurriedly wrapped up our Hubspot Inbound Marketing…

Intelligent Demand

Intelligent Demand Takes Home Gold at the 2014 Content Marketing Awards


Intelligent Demand’s client Kaiser Permanente Colorado recently added another prestigious award to an already impressive haul for 2014! It received a Gold Award from the Content Marketing Institute for Best Use of Marketing Automation in Content Marketing. This is a big deal folks. Other companies receiving awards on the…

Intelligent Demand

ID Word of the Day: Scareducate


ID Word of the Day: Scareducate Scareducation is an allegedly altruistic but ultimately manipulative strain of “thought leadership” whereby a consultant innocently informs the prospect about various options and their terrifying consequences in order to scare the crap out of the recipient into doing the…