Currently viewing the category: "Content Development"

Over here at Intelligent Demand, we’re constantly checking out new trends and keeping up with best practices to make sure we stay current. This week, we have decided to dispel some myths about a form of content we think has a lot to offer. Behold the web seminar, or webinar. A species native to the […]

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A Review of Inbound Marketing – Chapter 8: Continuing our series report of Inbound Marketing by Brian Halligan and Dharmesh Shah, and assuming you still haven’t had the time to read and fully absorb it yourself, I present…                        Time to break out the scotch and cigars? You did it. You got found. But if you are a […]

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A Review of Inbound Marketing – Chapter 6: Keywords are key… Duh? Your company has a retail store tucked away in a non-descript industrial park in the middle of Nowheresville, USA. Very few customers ever pass by. And of these customers, even fewer are in the market for whatever you sell. You are clearly missing […]

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A Review of Inbound Marketing – Chapter 5: Assuming you still haven’t found time to read Inbound Marketing by Hubspot founders Brian Halligan and Dharmesh Shah, I present… “Blogosphere”? Pfft…. What is this 1997? Though, in my humble opinion, the word “Blogosphere” reeks of the dot.com boom and should probably go the way of the […]

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A Review of Inbound Marketing – Chapter 4: Continuing our series of reports on Inbound Marketing by Brian Halligan and Dharmesh Shah, I present… Well, I declare that comment-worthy content! A great brand and a great marketing strategy begin with great content. Inbound marketing simply doesn’t work if your buyers don’t care about what you […]

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Continuing our series report of Inbound Marketing by Brian Halligan and Dharmesh Shah, and assuming you still haven’t had the time to read and fully absorb it yourself, I present… A Review of Inbound Marketing – Chapter 3:  Make your peanut butter “remarkable” Chances are you don’t live in a one-horse town where you are […]

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ID Word of the Day: Scareducate Scareducation is an allegedly altruistic but ultimately manipulative strain of “thought leadership” whereby a consultant innocently informs the prospect about various options and their terrifying consequences in order to scare the crap out of the recipient into doing the (hopefully) right thing. In the wrong hands, scareducation can cause […]

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