Nikki Flores

ID’s Creative Team Puts the “Holla” Back in Halloween

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QUESTION: What does a dragon, a lumberjack and Daria have in common? ANSWER: They’re all winners of ID’s Annual Costume Contest! We had an eclectic group of costumes yesterday -- ranging from Rosie the Riveter to a Unicorn Beanie Baby, and everything in-between. And when the entire...
Nikki Flores

Modern Marketing Confessional: The Real Truth Behind the A/B Test

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Which would you rather do – go into market with something you think will work, or go into market with something you know will work? It doesn’t take a rocket scientist to figure out the answer. It’s obvious. Go into market with something you know...
Nicci Shaw

How to Maximize Productivity on Your Marketing Team

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Why your organization isn’t producing more As Paul Meyer, a pioneer of the self-improvement industry, once said, “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” Many organizations struggle with the idea of productivity….

Lizzie Catalano

Intelligent Demand Client Level 3 Recognized for B2B Marketing Excellence at Colorado BMA Gold Key Awards

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Level 3, supported by Intelligent Demand,  announced it received a 2017 Silver Key Award from the Colorado Chapter of the Business Marketing Association (BMA) for their Cross-Solution Dynamic Nurture Email Marketing Campaign.  The recognition took place at the annual Gold Key Awards gala Friday, May…

Lucia Novara

Where and When to Invest in Interactive Content

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We had a great conversation here at ID the other day. Two creatives were talking through a campaign structure and The Tech Guy stopped us in our tracks: “Why is the interactive piece in Lead Generation, not at the third nurture touch, where we have a…