Nikki Flores

Modern Marketing Confessional: The Real Truth Behind the A/B Test

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Which would you rather do – go into market with something you think will work, or go into market with something you know will work? It doesn’t take a rocket scientist to figure out the answer. It’s obvious. Go into market with something you know...
Nicci Shaw

How to Maximize Productivity on Your Marketing Team

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Why your organization isn’t producing more As Paul Meyer, a pioneer of the self-improvement industry, once said, “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” Many organizations struggle with the idea of productivity….

Lizzie Catalano

Intelligent Demand Client Level 3 Recognized for B2B Marketing Excellence at Colorado BMA Gold Key Awards

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Level 3, supported by Intelligent Demand,  announced it received a 2017 Silver Key Award from the Colorado Chapter of the Business Marketing Association (BMA) for their Cross-Solution Dynamic Nurture Email Marketing Campaign.  The recognition took place at the annual Gold Key Awards gala Friday, May…

Lucia Novara

Where and When to Invest in Interactive Content

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We had a great conversation here at ID the other day. Two creatives were talking through a campaign structure and The Tech Guy stopped us in our tracks: “Why is the interactive piece in Lead Generation, not at the third nurture touch, where we have a…

Lucia Novara

A Plea for Value in B2B Content

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Let’s start this off with a movie trailer voiceover: “In a world drowning in data, one millennial is taking a stand against meaningless content. No capabilities slides in webinar’s clothing. No infographics without info. No mercy!” I’d watch it. B2B marketing is facing both a…

Kelsey Franklin

Why “Fulfillment Emails” Are a Best Practice

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Congratulations—you’ve carefully crafted an email that’s attracted engagement from your target audience…Now what? Oftentimes, in the business of writing for marketing, life can seem to revolve around a single email. Sure, in the age of modern marketing and marketing automation, the email itself is a…