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"Creative Services"
ID Word of the Day: Annoyture If your “nurturing program” is actually an automated spam-blasting brochure geyser filled with “WE’RE GREAT!!! BUY NOW !!!! messaging, you’re not nurturing. Sorry. You’re annoyturing. If this is happening, you might be able to deliver more ROI by simply turning that campaign OFF. Take a deep breath. And then [...]
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ID Word of the Day: Asstruct If your instruction is taking the form of asking a question, you might be asstructing. Asstruction often manifests as a passive aggressive application of the Socratic Method — i.e. when you ask an allegedly innocent question but are actually instructing the hell out of some one. Sample uses: “Not [...]
Read More →ID Word of the Day: Pragtastic When something is both tactically sound (read: rooted in best practices, within budget, on strategy, on brand) and fantastically pragmatic (read: implementable, measurable, directly related to a near-term need) it is worthy of being called pragtastic. And that, friend, is a high compliment indeed. Possible uses abound: “Janice, I just heard about [...]
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Let me paint you a picture. Two naked men stand at the mouth of a cave. One is holding a live goat, the other, a dog. Each man kills his respective “pet” and then paints the other’s forehead with the blood. Then, the two men cut the goat’s skin into strips and dip each strip [...]
Read More →The success of any campaign will get a boost when your technical and creative teams are in sync and truly collaborating. Much like the positive effect that aligning your sales and marketing departments can have on your bottom line through faster, more efficient sales cycles and better teamwork, aligning your design and technical teams will [...]
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