Currently viewing the category: "Email Marketing"

Part of our We-read-it-so-you-don’t-have-to Series: While this post might seem a bit long, it pales in comparison to the email marketing guide it summarizes (156 slides). So I thought I’d save you some time and bring it to you in a digestible chunk (in brilliant Technicolor!). Part One: What is engaging email? By far, email […]

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A Review of Inbound Marketing – Chapter 2: Assuming you still haven’t had the time to read and fully absorb Inbound Marketing by Hubspot founders Brian Halligan and Dharmesh Shah, I present… It’s all about connections… man…. Long, long ago, in the days before Seacrest, before OMG-ing, when networked computers crawled out of the primordial […]

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A Review of Inbound Marketing - Chapter 1:  Inbound Marketing, a book by Hubspot founders Brian Halligan and Dharmesh Shah, gets it. Their book cuts through the marketing rhetoric and uses actual market-proven facts to help you maximize your inbound leads and extend your brand’s reach. It is well worth your time to read, but I […]

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What factors (under a marketer’s control) have the greatest impact on conversion? We ask ourselves that question a lot here at ID.  And over the course of all of the many campaigns we’ve designed, launched, managed, measured and optimized, we’ve learned a few things about conversion that have proven themselves to make a significant impact […]

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The success of any campaign will get a boost when your technical and creative teams are in sync and truly collaborating. Much like the positive effect that aligning your sales and marketing departments can have on your bottom line through faster, more efficient sales cycles and better teamwork, aligning your design and technical teams will […]

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Here’s a quick read from Marketing Sherpa about the effectiveness and usage of various testing variables for the email marketing channel/tactic. Obviously, one of the strengths of using demand generation strategies and tactics to grow a business is the ability to measure, test and optimize results.  Using real data to guide your optimization efforts beats […]

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The Back Story I met David Sirota last year when I was a guest on his radio show on AM760 (produced by Clear Channel out of Denver, Colorado).  We quickly became friends through our mutual fascination with music, politics, culture and media.  Over a beer one night, he mentioned that he was about to release […]

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