Lucia Novara

Case Study: World Market’s Insanely Addictive Email Program

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Here’s a dirty little secret. When I’m stressed out (like stomach burning, hostage-taking, crying and laughing at the same time stressed out) the only thing that really calms me down is slowly browsing ceramics at World Market. Forget tai chi, therapy or tequila, there’s something...
Lizzie Catalano

Intelligent Demand Client Level 3 Recognized for B2B Marketing Excellence at Colorado BMA Gold Key Awards

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Level 3, supported by Intelligent Demand,  announced it received a 2017 Silver Key Award from the Colorado Chapter of the Business Marketing Association (BMA) for their Cross-Solution Dynamic Nurture Email Marketing Campaign.  The recognition took place at the annual Gold Key Awards gala Friday, May…

Lucia Novara

Where and When to Invest in Interactive Content

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We had a great conversation here at ID the other day. Two creatives were talking through a campaign structure and The Tech Guy stopped us in our tracks: “Why is the interactive piece in Lead Generation, not at the third nurture touch, where we have a…

Kelsey Franklin

Why “Fulfillment Emails” Are a Best Practice

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Congratulations—you’ve carefully crafted an email that’s attracted engagement from your target audience…Now what? Oftentimes, in the business of writing for marketing, life can seem to revolve around a single email. Sure, in the age of modern marketing and marketing automation, the email itself is a…

Nikki Flores

Writing Content That Converts: It’s Not Just About the Subject Line Anymore

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True or False? 50 characters, including spaces and punctuation, is all you the room you get to convince someone to open your email. The answer is “kind of true.” Allow me to explain… It is true that 50 characters, including spaces and punctuation, is the...
Theo Romeo

5 ways to create superfluous buyer personas (or, how to avoid mistakes I made in my youth)

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I can remember the first time I sat down to create a buyer persona. Those were the Halcyon days—summers in Rio, no gray hairs, I could run for 30 minutes without my left arm feeling numb…I was amped to get all that I learned on…