Currently viewing the category: "Email Marketing"

This post is a partial overview of the new Canadian Anti-Spam Legislation. There is much more to this complex legislation than I address here (plus, I’m not a lawyer). Also, the law is not even in market yet, meaning no one knows yet exactly how it will work in practice. So, buyer (and marketer) beware! The […]

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50? Yeah, you heard us right.  We’re summarizing the key marketing automation trends, tips and statistics that were shared at the 2014 SiriusDecisions Summit in 50 smooth, snackable bites. We came, we networked, but mostly, we learned a lot—and now it’s time to share the wisdom. Thanks to Jay Famico and Jennifer Horton, both of […]

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Imagine you go on a blind date. You arrive at the tiki bar (should have been a dead giveaway…) and the person you’re meeting is not at all what you were expecting – in the worst ways possible. Before you prepare to waste an hour of your night pretending to listen to the casting predictions […]

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Recently, the Intelligent Demand team pondered the best day to send emails over beers at the local public house. What did we determine? For one, beer pairs well with marketing—but there were some deeper revelations as well. We discussed how trying to boil down every marketing variable into a neat, predictable equation can be problematic. […]

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Part of our We-read-it-so-you-don’t-have-to Series: While this post might seem a bit long, it pales in comparison to the email marketing guide it summarizes (156 slides). So I thought I’d save you some time and bring it to you in a digestible chunk (in brilliant Technicolor!). Part One: What is engaging email? By far, email […]

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A Review of Inbound Marketing – Chapter 2: Assuming you still haven’t had the time to read and fully absorb Inbound Marketing by Hubspot founders Brian Halligan and Dharmesh Shah, I present… It’s all about connections… man…. Long, long ago, in the days before Seacrest, before OMG-ing, when networked computers crawled out of the primordial […]

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A Review of Inbound Marketing - Chapter 1:  Inbound Marketing, a book by Hubspot founders Brian Halligan and Dharmesh Shah, gets it. Their book cuts through the marketing rhetoric and uses actual market-proven facts to help you maximize your inbound leads and extend your brand’s reach. It is well worth your time to read, but I […]

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