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"Marketing and Sales Alignment"
“Demand Gen” If your job has something to do with growing revenue at your company, you’ve probably been hearing that phrase a lot lately. But what is Demand Generation, really? Why (and how) does it work? We’re working on a new ID white paper named THE ESSENTIAL GUIDE TO UNDERSTANDING DEMAND GENERATION that will answer [...]
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Your marketing automation platform is a key element to enabling your sales department to work more efficiently. As a demand generation agency, Intelligent Demand has seen great results with Net-Results marketing automation. We use Net-Results for our own marketing (in parallel with other MA platforms that we work with on a regular basis such as [...]
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Intelligent Demand is an agency partner of Pardot’s – we use their system every day to implement lead gen and lead nurturing campaigns that drive revenue growth for our clients. It was hard choosing only seven things about Pardot to share with you here, but this is our story, and we’re sticking to it! 1. Pardot [...]
Read More →Marketing and Sales often operate with very different expectations regarding what the other is doing. And certainly, software alone won’t solve these issues! However, a properly-implemented marketing automation platform will give marketing and sales the toolset to create and maintain that alignment
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