Theo Romeo

5 ways to create superfluous buyer personas (or, how to avoid mistakes I made in my youth)

Buyer Personas

I can remember the first time I sat down to create a buyer persona. Those were the Halcyon days—summers in Rio, no gray hairs, I could run for 30 minutes without my left arm feeling numb…I was amped to get all that I learned on…

The Healthcare Advertising Awards Honored ID and KPCO


We are excited to announce that The Healthcare Advertising Awards has presented Intelligent Demand and its client Kaiser Permanente Colorado (KPCO) with a Silver Award in the Employee Communication Program category! The award honors the KPCO Boardwalk program: A multi-channel, consumer-focused marketing program that provided acquired leads with valuable information…

The PRSA Awards Intelligent Demand and KPCO with a Silver Pick


Recently, the Public Relations Society of America (PRSA) announced the winners of the Gold and Silver Pick awards for excellence in public relations. We’re thrilled to announce that Intelligent Demand was awarded a Silver Pick for our work with client Kaiser Permanente Colorado! The campaign was the B2C Health Care Marketing…

Intelligent Demand

Our Definition of Demand Generation


“Demand Gen” If your job has something to do with growing revenue at your company, you’ve probably been hearing that phrase a lot lately. But what is Demand Generation, really? Why (and how) does it work? We’re working on a new ID white paper named…