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"Marketing Automation"
This, the third installment in our “Things We Love” series on marketing automation platforms, takes a look at Marketo. Marketo is a leader in the MA space, offers a rich, well designed and mature software platform. Marketo also shares some of Intelligent Demand’s perspective on the anatomy of the revenue process, and how to optimize [...]
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Your marketing automation platform is a key element to enabling your sales department to work more efficiently. As a demand generation agency, Intelligent Demand has seen great results with Net-Results marketing automation. We use Net-Results for our own marketing (in parallel with other MA platforms that we work with on a regular basis such as [...]
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Intelligent Demand is an agency partner of Pardot’s – we use their system every day to implement lead gen and lead nurturing campaigns that drive revenue growth for our clients. It was hard choosing only seven things about Pardot to share with you here, but this is our story, and we’re sticking to it! 1. Pardot [...]
Read More →As marketers, we analyze buyers, markets and competition in order to identify important distinctions among sub-groups. These distinctions often reveal significant opportunities for more focused strategy, more attractive and profitable product and service offerings, and more compelling messaging. But how does segmentation pay off? Why bother with the hassle?
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Net-Results is one of my favorite marketing automation software platforms because of the inherent power of defining segments to drive your MA programs. Whether you are programming your own simple drip campaign or building complex nurture campaigns for a number of clients, as Michael Ward, CEO of Net-Results says, “Segments rule!” Here are five simple [...]
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Marketing automation (and more broadly, demand generation) is the new black, it seems. And for good reason. It puts a tremendous amount of capability into one, integrated tool. But in the end, it’s just a tool. If the company using it isn’t prepared for marketing automation, it can fail to deliver the expected results. This [...]
Read More →Marketing and Sales often operate with very different expectations regarding what the other is doing. And certainly, software alone won’t solve these issues! However, a properly-implemented marketing automation platform will give marketing and sales the toolset to create and maintain that alignment
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