Lizzie Catalano

5 Excuses Keeping You From Writing Blogs

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Getting people in your company to write blogs can be tough—heck, even sitting down and having all the motivation in the world to write one yourself can sometimes end in repeatedly banging your head on your keyboard, wondering why you ever decided to try in...
Nikki Flores

How to Write Content That Is Readable – and Prove It

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When I was a little girl and a budding writer-in-the-making, my sixth grade class had a rare opportunity to interview one of my favorite authors over the phone. I distinctly remember fidgeting with my notebook and wiping the sweat off of my palms right before…

Intelligent Demand

Align Design and Technology for Better B2B Marketing Campaigns

The success of any campaign will get a boost when your technical and creative teams are in sync and truly collaborating. Much like the positive effect that aligning your sales and marketing departments can have on your bottom line through faster, more efficient sales cycles…

David Sirota Improves His Marketing and Connection to Fans with Intelligent Demand

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The Back Story I met David Sirota last year when I was a guest on his radio show on AM760 (produced by Clear Channel out of Denver, Colorado).  We quickly became friends through our mutual fascination with music, politics, culture and media.  Over a beer…