Nicci Shaw

What Does an Agile Agency-Client Partnership Look Like? This.

When I first started learning about Agile methodologies years ago, the idea of a marketing agency having truly Agile partnerships with its clients seemed nearly impossible to me. How can Agile ever be implemented fully when clients often want fixed price, fixed timelines, and fixed...
Tiffany Fitzgerald

A Beginner’s Guide to the Complex and Often Strange World of Intelligent Demand

I spent the first part of my career in journalism. And sure, there’s some stuff to get used to. Like, we spell “lead” “lede,” and instead of saying “paragraph” we say “graf.” And, instead of starting a critique like, “This piece is good, but..,” we...
Kelsey Franklin

Why “Fulfillment Emails” Are a Best Practice

Congratulations—you’ve carefully crafted an email that’s attracted engagement from your target audience…Now what? Oftentimes, in the business of writing for marketing, life can seem to revolve around a single email. Sure, in the age of modern marketing and marketing automation, the email itself is a…

Lizzie Catalano

2016 MARKETING TECHNOLOGY LANDSCAPE BY SCOTT BRINKER IS OUT! (AND OVERWHELMING AS EVER)

3,784 marketing technology solutions on a single slide. You read that right. Scott Brinker's annual marketing technology landscape graphic grows larger and larger every year - to be expected in an industry where more and more solutions to company's marketing issues are being thought of  every day....
Nikki Flores

Writing Content That Converts: It’s Not Just About the Subject Line Anymore

True or False? 50 characters, including spaces and punctuation, is all you the room you get to convince someone to open your email. The answer is “kind of true.” Allow me to explain… It is true that 50 characters, including spaces and punctuation, is the...