Effective Testing Variables for Email Marketing

Here’s a quick read from Marketing Sherpa about the effectiveness and usage of various testing variables for the email marketing channel/tactic.
Obviously, one of the strengths of using demand generation strategies and tactics to grow a business is the ability to measure, test and optimize results.  Using real data to guide your optimization efforts beats “hunch-based steering” every time.  Use these kinds of tests to increase the performance of your revenue engine in 2012!
I thought you’d appreciate the content if you hadn’t seen it yet:
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Author John Common

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John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to marketing, sales, and customer success is palpable. He’ll happily geek out with you during a 2-hour conversation about your customer journey. He’ll cover any whiteboard or tablecloth in sight with revenue growth strategies, messaging concepts, and program designs. But his primary passion is connecting those ideas to highly executable programs that deliver measurable results.

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