The discipline of agile marketing is still in its infancy, quietly building momentum and loyal practitioners focused on a common goal: Revenue results.
The agile marketing manifesto has been advanced recently, thanks to the smart folks who organized and attended the SprintZero session, hosted by MindJet in June 2012. (I’m bummed I couldn’t make it for the inauguration. It’s definitely on my must-attend list for next year.)
While no individual marketer or agency can claim victory on a “perfect” execution of agile marketing at this early stage of the discipline’s maturity, that doesn’t mean this movement is lacking thought leadership.
If you’re new to agile marketing and not yet following the good work of these four gentlemen, you’re missing out. They are bringing strategic, revenue-oriented thinking to the emerging agile marketing conversation.
Here’s a brief introduction to agile marketing pioneers and forefathers every agile marketer needs to know:
Jim Ewel (@jimewel) is an undisputed agile marketing heavyweight. In addition to running his agile marketing consulting practice, called “Peel the Layers,” he’s also the brains and voice behind agilemarketing.net. Jim was one of the co-chairs of the first ever (not to be the last) SprintZero agile marketing gathering.
- Jim Ewel’s best post for new agile marketers:
What is agile marketing?
Scott Brinker (@chiefmartec) is the mind and pen behind ChiefMarTec.com and CTO of Ion Interactive. Scott is a techie with sales and marketing sense. He’s a rare breed who’s parlayed the technology+marketing ambidexterity into a successful career as the head technologist of a successful post-click marketing company community professor of practical agile marketing.
- Scott Brinker’s best post for new agile marketers:
10 key principles of agile marketing management
Troy Larson (@Troy_Larson) of MindJet is an agile marketing evangelist and social media specialist. Few in the field have blended a solid agile marketing core with effective social marketing in an irresistibly infotainment way. In fact, one of his subheads is my quote of the week for new agile marketers: “Everybody has a plan until they get punched in the face.” (Well, said, Troy.)
- Troy Larson’s best post for new agile marketers:
What Do Agile Marketing & Boxing Have In Common?
Travis Arnold (@travis_arnold) is credited with synthesizing several years’ worth of disperate agile marketing manifestos into the current working draft. Travis is the Head of Marketing for Kapost, out of Boulder, CO.
- Travis Arnold’s best post for new agile marketers:
Roundup: Agile Marketing Manifestos
These guys are definitely on the forefront of the agile marketing methodology groundswell, but surely there are others. Who are you following? Let us know in the comments below!
If you’re curious how we use agile marketing at Intelligent Demand to lower project costs and maximize revenue, please contact us today.
Tagged with: Agile Marketing
Share this ID blog post
- Content Marketing
- Demand Generation
- Hot Topics
- ID Word of the Day
- Intelligent Demand
- February 2014
- January 2014
- December 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- January 2012
- December 2011
- October 2011
- August 2011
- July 2011
- May 2011
- March 2011
- February 2011
- January 2011
- December 2010
- Marketers are being asked to do more–A LOT MORE–with fewer resources. You need efficient ways to generate and manage leads. Reliable reporting and metrics that prove your impact on revenue wouldn't hurt either.
Talk to us today about:
- More qualified leads for your sales team
- Automated lead & customer nurturing campaigns
- A steady flow of relevant content that converts
- Marketing automation & CRM implementation
- Actionable reporting & metrics
LEARN MOREYou know that buying has changed. Prospects have gotten very good at ignoring cold calls, tuning out product-centric messaging, and doing their own research without the help of a sales person.
Talk to us today if you'd like:
- More time closing, less time prospecting
- Truly qualified leads
- Deeper insight into prospects' hot buttons
- Better sales tools & marketing support
- Content that prospects actually read/want
LEARN MORESenior Execs, You understand that luck isn't much of a strategy. You need marketing and sales to work together--to drive revenue. Forrester, Gartner, Aberdeen Group and Sirius Decisions all confirm that companies who invest in demand generation strategies achieve impressive results:
- 18% higher revenue
- 16.5% higher campaign response rates and conversion rates
- 50% decrease in time to execute campaigns
- 85% decrease in cost per lead
NEVER MISS A POST:Subscribe to ID's Blog
SCHEDULE A CONSULTContact us to schedule a free initial consultation. We will promptly return your call or email.
Tel: +1 877 654 2234
Email: Schedule a Consultation
DOWNLOAD THIS GUIDE
Agile Marketing ama B2B Lead Generation Books Clients Colorado AMA content marketing Content Marketing World 2013 content sources curata Demand Generation Design eloqua Email marketing Event fresh content funny grammar ID Office Stuff Inbound Marketing Intelligent Demand Intro Lead Nurturing Marketing Marketing 2.0 Marketing and Sales Alignment Marketing Automation Marketing Automation Tips Measurement Metaphors Net Results Obama campaign old school technology Optimization Pardot Readiness for Marketing Automation review Segmentation social media Tech technostalgia TEDxDU Thought Leadership tips webinar