Marketers are being asked to do more–A LOT MORE–with fewer resources. You need efficient ways to generate and manage leads. Reliable reporting and metrics that prove your impact on revenue wouldn't hurt either.
You know that buying has changed. Prospects have gotten very good at ignoring cold calls, tuning out product-centric messaging, and doing their own research without the help of a sales person.
Senior Execs, You understand that luck isn't much of a strategy. You need marketing and sales to work together--to drive revenue. Forrester, Gartner, Aberdeen Group and Sirius Decisions all confirm that companies who invest in demand generation strategies achieve impressive results:
18% higher revenue
16.5% higher campaign response rates and conversion rates
