Imagine all of the (8)ID Word of the Day:


Although not a root of this particular word, optimization was the impetus behind creating it. I can’t tell you how many times we’ve been in a room, pointing furiously at boxes on a whiteboard, identifying all the opt-in opportunities we’ve created in a lead generation program.
Say that three times, fast: “opt-in opportunities, opt-in copporn unity, soft-bin topperblunitees…”

See what I mean.

So we decided to not only reduce the amount of gibberish flying around our office but also save a bit of time with the handy portmanteau optintunities. And, frankly, we’d be rude not to share the life-hack with you fine folks.

Using Optintunities in a sentence

“By using our integrated, multi-channel approach, we’ll have countless optintunities for prospects to enter our campaigns. Now let’s take advantage of the milliseconds we just gained by combing a compound modifier and noun into one word and… Oh, we’re over time? Sorry, everyone.”

Typical scenarios for which Optintunities might come in handy:

Talking about lead generation. Singing about lead generation. OK. I guess this thing doesn’t have much use outside of a marketing agency or marketing department. Though, I doubt anyone reading this is here for baking tips. So I’m sure we’re just fine.

When was the last time you had a lively chat about lead generation? I’m willing to bet it was a long, boring affair. Now consider how much time ID is saving by using the word optintunities and how smart our media and channels experts are. I’m willing to guarantee that having that same lead-gen conversation at ID will be shorter (please note: I’m talking milliseconds shorter) and more fun than you can imagine. You can get that started by clicking here.

Theo Romeo

Author Theo Romeo

More posts by Theo Romeo

Theo oversees ID’s Creative Department. His team, made up of people more talented and smarter than he, is on a crusade to make B2B creative more compelling and engaging. You can routinely find Theo standing in front of a whiteboard, arguing on behalf of storytelling and challenging the sacred cows of B2B content marketing. Once the culprits responsible for all the high-volume, low-performing content flooding everyone’s desktop and mobile devices are vanquished, you will find Theo quietly staring out onto the waters of the pacific northwest, calm, fulfilled. But in the meantime, when Theo’s not chasing windmills or trying to find less patronizing ways to tell his team how amazingly proud he is of them, you can find him making croissants for his wife and daughter, while listening to black metal and sipping a Sazerac. His personal motto: “Empathy is the shortest path to happiness.”

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