Intelligent Demand’s awards for 2014 are really starting to stack up! Recently, our client Kaiser Permanente Colorado was awarded a Business Marketing Association (BMA) Gold Key award for the B2B Integrated Demand Generation program in the category of (you guessed it!) Demand Generation.
Intelligent Demand and Kaiser Permanente Colorado collaborated in executing the program via an iterative, agile methodology, guided by demand generation practices.The campaign engaged targeted B2B audiences through multiple channels, including paid and organic search, acquisition email, teleprospecting and social media.
The results that earned the BMA Gold Key award in the Demand Generation Campaign category delivered significant results within the first 18 months:
- 165 new group sales – closed won
- Over $23 million in marketing-sourced revenue impact
- The program is directly influencing over 53% of ALL closed B2B business in the region
- 58% of all qualified leads came from nurturing latent demand – proving the value of mid-funnel nurturing content and lead management
- Over 80 million branded impressions and campaign touches delivered
Winning a BMA Gold Key for Demand Generation is great news for all of us over here at Intelligent Demand, and it’s satisfying to know that Kaiser Permanente Colorado’s Marketing and Sales teams are now truly on the same page. One Revenue Team™ strikes again!
Congratulations to everyone at Kaiser Permanente who helped with this victory. And as always, we are so happy and proud to be your agency partner!
If you’re interested in hearing more about how award-winning programs come together over at Intelligent Demand, reach out to us!
About the BMA
The BMA is a national organization that unites professionals who specialize in B2B marketing and communications. The Colorado Chapter has more than 500 members and is one of the largest and strongest chapters in the country. The BMA Gold Key Awards is Colorado’s most prestigious competition dedicated solely to B2B marketing. You can learn more about them here.