If you answer “No” to one or more of the following questions, your company should consider implementing a marketing automation solution:
- Is your website enabled to convert anonymous web traffic into opportunities?
- Do you automatically nurture and engage your not-ready-for-sales-yet leads?
- Do you score your prospects to determine sales readiness?
- Do you capture and react to your prospects’ interaction such as email exchanges, web visits and event attendance?
- When sales receives leads from marketing, can you get a full report of behavior to date, interest areas and specific action taken?
- Does your sales team focus resources on the hottest leads methodology based on a sound scoring?
- Do you have full marketing and sales pipeline visibility that shows accurate reporting down to the campaign level?
- Can you measure which leads sources contributed most to your revenue this quarter?
Contact us today if you’d like to schedule a marketing automation demo, or visit our Resources page for useful articles, tip sheets and white papers.
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