Lucia Novara

Author Lucia Novara

More posts by Lucia Novara

As a Creative Lead on the Creative team, Lucia develops integrated content strategies that deliver business results. Lucia has built content departments from the ground up, won Business Marketing Association and American Marketing Association awards for marketing whitepapers, and written for global brands including Discover, Wyndham, and Virgin America. She is fascinated by the psychology of purchasing behavior and how storytelling can influence decisions.

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