Marketing Spend Continues to Move Toward Marketing 2.0

First of all, I love the work Marketing Sherpa does.

Secondly, their 2011 B2B Marketing Benchmark report confirms that the trend of reallocating marketing budgets from traditional, outbound tactics to inbound tactics continues.   They also report that 80% of companies are engaged in the process of implementing and leverage marketing automation.

Are the same trends happening within your company?


Excerpt from the Marketing Sherpa report:

The majority of B2B organizations are increasing their marketing budgets for inbound marketing tactics including social media, virtual events and webinars, SEO and PPC. When considering outbound marketing tactics such as telemarketing, direct mail and print advertising, the majority of organizations are either decreasing their budgets or simply not changing.

The growing trend of utilizing inbound marketing tactics is a result of the cost effectiveness of these marketing channels and when applied with established sales funnel processes that include a lead nurturing stage for nonsales-ready leads and lead scoring methodologies to determine when a lead is ready to be contacted by a salesperson, organizations are able to effectively generate a high volume of qualified leads for their sales team.


Curious how we get clients from Marketing 1.0 to Marketing 2.0? Contact us today and we’ll tell you.

Author John Common

More posts by John Common

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to marketing, sales, and customer success is palpable. He’ll happily geek out with you during a 2-hour conversation about your customer journey. He’ll cover any whiteboard or tablecloth in sight with revenue growth strategies, messaging concepts, and program designs. But his primary passion is connecting those ideas to highly executable programs that deliver measurable results.

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